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Darren Shaw is the Founder and President of Whitespark a digital marketing and tools provider that focuses on local businesses. Probably most well known for the awesome Local Citation Finder tool, Darren is one of the leading experts in local search and someone who I have learned quite a bit from. His talk at SearchLove West last year was an excellent “how to” on the citation cleanup process.
Does anyone remember Google Local Business Center (GLBC)? That was the interface a local business owner could use to claim and edit their listing on Google prior to 2010. Users called their Google listing a “GLBC listing” for short. Then in April, 2010, Google launched Places for Business. With this launch, business owners were supposed to refer to their Google listing as a Google Places page. This transition was fairly smooth. There wasn’t a drastic change on the interface side of things and the process of claiming and editing a listing remained the same. That was then.