Category Archives: Social Media Marketing

Yesterday, Facebook introduced Graph Search, an upgrade to its search tool. Graph Search will search the entire social network in order to answer more refined questions, like “photos of people who live in my area,” or “people who like cycling and are from my hometown.”

Up until yesterday, people using Facebook search really only had the ability to search for people and businesses. Now using Graph Search, users can search for people, photos, places and interests. According to Facebook founder, Mark Zuckerberg, more features will be added as Graph Search is developed further.

As of yesterday, Graph Search is officially launched in beta, however users will need to get on a waitlist in order to gain access.

How do you think Graph Search will change the way you search on the Web?

Facebook’s recent update to its “Nearby” feature now gives it a competitive edge in the local search world for mobile.

Prior to the update, Nearby was an app that showed you where your friends had checked-in. Now, the app not only shows you that information but also shows you nearby businesses, making it the newest local search tool to add to your mobile tool belt. Results are ranked according to the number of check-ins to the location, the location’s star ratings, likes and recommendations. Your network is the immediate decision maker for which businesses are shown to you. However when no data from your network of friends is available, the larger Facebook network will step in and help determine the rankings for the local businesses that appear on your smartphone screen.

Users of the Nearby app can search or browse local businesses by name or category. Only users who have actually checked-in to the business at some point in the past will be able to rate it, this seems like a great way to legitimize ratings and reviews.

 

Local Businesses – Get a Facebook Page Now!

If you are a local business owner and don’t have a Facebook page yet, now is the time to get one. This is because if you don’t have a Facebook page for your business, you won’t show up in the Nearby app’s local results. If you already have a Facebook presence, now is a great time to update your page. Make sure all of your information is completely filled out and current. Take special care to update your category because people now use categories as a way to browse local businesses on the app and you don’t want to accidentally appear in the wrong one.

Currently, Nearby is only on Facebook for mobile. However, if the app does well, we don’t see why the company wouldn’t make it available for desktop use as well. What do you think about Facebook’s new venture into the local search realm? Have you used Nearby yet? How does it measure up to the local apps we’re used to using on our mobile devices?

Did you know that 57% of businesses have acquired a customer through their company blog? If you’re ready to get yours started, here are 3 WordPress tips from Mashable.

1. Change blog post authors. Everyone loves variety! When you get multiple authors posting on one blog, it makes it more interesting. When you have multiple authors contributing to a WordPress blog, make sure you’re giving credit to the correct person by changing the post authors. Go to the Edit screen for the blog post and click “screen options.” From there check the box that says “Author,” and a drop-down box will appear that allows you to choose the author or add a new author. Then click “Update” to save the changes on the post or “Publish” if the post hasn’t been published yet.

2. Change the URL for your blog post. This can help with search engine optimization. You can change the URL to your post by clicking on the “edit” button that is sound next to the permalink, just below the title of your post (you need to do this while you’re in “edit post.” When you click “edit” the box will turn to a blank text box. Add keywords that are relevant to the post in this box. Example: www.localsplash.com/blog/three-wordpress-tips. Then click “Update” or “Publish” to save your blog post.

3.  Save time, schedule blogs for the future. It’s best to keep your blogging on a schedule. That way your readers know when to expect a new post from you. When you schedule posts for the future, you will save time and you’re more likely to be consistent with your posts, which is important. Designate a day out of the week where you will write all of your posts for the week and schedule them. This will become a routine and that way you won’t find yourself slacking off on posting in your blog later down the line.

Now you are all set to start blogging! Need some topics to blog about? Read Business Blogging Tips: 5 Topics to Blog About.