From word of mouth to pay per click
Serving the Brookhaven, New York area since 1972, Expert Furniture Restoration specializes in antique and vintage furniture restoration and provides services to both residential and commercial clients.
From referrals and word of mouth
A majority of the business for Expert Furniture Restoration came from referrals and word of mouth, along with more conventional advertising channels. While owner Vincent Alfano tried automated local SEO and some pay per click advertising, the results were not spectacular.
Working with the team at Local Splash, Vincent Alfano moved from a strictly automated approach to a managed pay per click advertising program. The goal was to drive traffic to Expert Furniture Restoration’s website and directory listings and track referrals more effectively.
Click-through-rate has doubled since using Local Splash
“My phone is ringing off the hook!” says Alfano. By increasing PPC spend and applying a manual optimization strategy, the Local Splash account team has helped Expert Furniture Restoration increase their click-through-rate by more than 100%.
What’s the biggest benefit for Vincent Alfano? The Local Splash team’s hand on customer service. “That makes the difference,” he says. “Instead of frustration, I know I have someone that I can call on to help. I will be increasing my marketing spend using Local Splash as a key partner.”