Extra Space Storage Utilizes Local Splash to Become Fastest Growing National Storage Company in Online Exposure
Extra Space Storage ranking on the first page of Google search results
To achieve high rankings, search engines must identify a business listing as being relevant and trusted. Local Splash accomplishes this using a number of proprietary technologies including:
An API between the client’s database and the Local Splash system, so data on every location remains up to date Automated search term relevancy and optimization tools based on high ranking competitor listings and the frequency of consumer search terms Direct data feeds into Google Local, Yahoo! Local, Bing Local and dozens of online local business directories Business data normalization and “translation” to formats required by search engines and business directories Automated scalable processes that can add hundreds of locations in days Experienced local SEO specialists who manually optimize challenging locations and listings Local Splash identifies the most relevant keywords and the optimal categories to use for each individual listing in their specific geo-targeted area. This proprietary technology evaluates high-ranking competitors’ keywords and categories as well as consumer search term frequency in order to optimize keywords and categories for each listing.
ESS provides data to Local Splash via an API. Local Splash then normalizes the data and sends it to Google Local, Yahoo! Local, Bing Local and other relevant local business directories. Local Splash’s technology made verifying 871+ listings in Google Local and other partner sites quick and cost effective – manual submissions and verifications would have required tens of thousands of person-hours and would have been cost prohibitive.
Along with submitting directly to Google Local, Yahoo! Local and Bing Local, Local Splash submits business data on all 871 Extra Space Storage locations to dozens of other directories across the Web including: Yelp, About Us, Relevant Yellow, Rate It All, SuperPages, Merchant Circle, YellowBot, Acxiom, InfoGroup and Yext. Because Local Splash has the ability to update each of Extra Space Storage’s individual location details monthly, ESS can rest assured that their information is always current and consistently seen by search engines as relevant and trusted. Relevancy and trust are among the most important factors when it comes to getting high rankings in local search results.
Figure 2 – Average ESS Location Ranking on Google Local Search Results
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Figure 3 – Average Time for Ranking Improvement for New ESS Locations
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Concluding Remarks from Extra Space Storage
Figure 4 – Google Local Tracking Data for ExtraSpace.com (02/2008 – 03/2011) Local Splash ESS Success Story 5
“Our partnership with Local Splash has been a huge success. More importantly, it has been a measurable success, and is one of our highest ROI marketing programs. Local Splash provides great tracking data so I can see exactly how well our online listings are performing. Four years ago, Extra Space Storage had a more limited local Internet presence.
Today, our online exposure, specifically in local search, is growing at a faster rate than any of our competition. It is, in large part, Local Splash’s proven methods and technology that we have to thank for our web exposure success!”Scott Jensen Director, Interactive Marketing
Extra Space Storage