Getting Started With Local Splash: What You Need to Know
Want to know what Local Splash can do for you? It’s simple; Local Splash can get your business found online. Our goal is to get your business the most traffic, qualified leads and exposure for the least amount of cost. It’s vital for your business to be found in the maps and organic search results if you are a local business. It’s now the most common way that consumers find local businesses and has far surpassed old media like print yellow pages.
Yellow Pages Use is in Decline
Since the beginning of local search online, the Yellow Pages have seen a significant decrease in its users. People do not turn to the book anymore when they’re trying to find a local business; they search online. Consumers are finding more and more of the information they’re looking for through local search queries like “Plumber Irvine.” It’s fast and efficient to search online and they can even do it from their mobile phones when they’re on-the-go. The need for a print directory like the Yellow Pages has been virtually eliminated. Need proof? Check out this graph comparing the popularity of Google Maps to that of the Yellow Pages. Ever since Google Maps was launched in late 2004, demand for the Yellow Pages has declined in direct correlation to the rise in popularity of Google Maps.
Local Splash can make sure your business shows up in the Google Map as well as the organic search results. Learn more about our services here.
Location, Location, Location
A study that tracked eye movement and click patterns in search results was recently conducted by SEOMoz.org. When a search for “pizza” was performed, the most eye activity centered on the local Maps letters (also known as the 7-pack). The top three organic listings also got a lot of attention. See the heat map below for a better understanding of the results.
When tracking a search query “best pizza in Chicago,” the results showed the “F-shaped” pattern below. The most activity landed on the top organic search results with some eyes drifting to the map on the right-hand side. The photo also shows that the Map is still looked at when it moves as the user scrolls further down the page.
This study illustrates the importance of making sure your business shows up in the local Google Maps results as well as the organic search results. When the “7-pack” letters are present, they draw the most attention from users. The eyes are also drawn to the top organic search listings as well as the Google Map. Local Splash can get your business in both the Maps and organic listings, giving you more online exposure which will increase your sales leads.
Local Splash Gets You Serious Exposure
Local Splash can help your business appear on all three possible places in the Google search results: the Map listings, the organic search results and the sponsored ad results. Getting this triple coverage on Google will help ensure that your customers find you no matter where they look on the results page.
Why Should You Trust Local Splash With Your Local SEO?
Local Splash is Inc 500’s #84 Fastest Growing Company
Local Splash has landed a spot on the Inc. 500 list of the fastest growing companies in America for the third year in a row. The company is now the #84 fastest growing company in America, #11 in the Advertising and Marketing industry and #6 in the Los Angeles area. In 2010, Local Splash was the #113 fastest growing company in America.
Local Splash is Deloitte Tech Fast 500’s #39 Fastest Growing Company
Local Splash was ranked #39 on the Technology Fast 500 list. Technology Fast 500 is an award program sponsored by Deloitte that recognizes the 500 fastest growing technology, telecommunications, media, life sciences & clean technology companies in North America. Companies are ranked based on fiscal year revenue growth from 2006 to 2010.
We Have Google AdWords Certified Individuals on Staff
Local Splash has a number of Google AdWords Certified professionals on our team. These individuals have demonstrated expert status in Google AdWords by taking and passing both the Advertising Fundamentals exam and one advanced-level exam.
The benefits of gaining Google AdWords Certification:
- Improved knowledge of practical application of AdWords tools
- Globally recognized stamp of approval certifying essential AdWords knowledge
- The ability to display specialist knowledge through advanced exams covering search, display, reporting and analysis
Our Google AdWords Certified professionals will be able to help you through every step of your pay-per-click (PPC) advertising campaign and help you ensure your campaigns are successful.