Tag Archives: local seo news

According to Business Insider, Yahoo! CEO, Marissa Mayer, recently warned shareholders that she might not return the $4 billion Yahoo is going to get selling its stake in Chinese Internet company, Alibaba.

The original plans included returning the after-tax money to shareholders. However, according to an SEC filing, Mayer is currently reviewing the plans for the money, which may lead to changes to the current plans:

“On July 17, 2012, Marissa Mayer became the Chief Executive Officer and a member of the Board of Directors of Yahoo! Inc. (the “Company”). As reported in our Form 10-Q for the quarter ended June 30, 2012 filed today with the Securities and Exchange Commission, Ms. Mayer is engaging in a review of the Company’s business strategy to enhance long term shareholder value. As part of that review, Ms. Mayer intends to review with the Board of Directors, among other things, the Company’s growth and acquisition strategy, the restructuring plan we began implementing in the second quarter of 2012, and the Company’s cash position and planned capital allocation strategy. This review process may lead to a reevaluation of, or changes to, our current plans, including our restructuring plan, our share repurchase program, and our previously announced plans for returning to shareholders substantially all of the after tax cash proceeds of the initial share repurchase under the Share Repurchase and Preference Share Sale Agreement we entered into on May 20, 2012 with Alibaba Group Holding Limited.”

Mayer’s move suggests that she plans to use the money toward something that will help breathe new life into the company. Perhaps buying a start up that will help with their social, local, mobile efforts. What do you think?

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google Rolls Out AdWords Redesign Globally
Google recently announced that it is launching it new version of AdWords to all accounts globally within the next few days.

Google Cuts Maps API Prices By 88%
In attempt to attract more enterprise use of its Maps application programming interface (API), Google has reduced the pricing.

Bing’s Image Search Gets a New Look, Updated Features
Bing recently updated its image search and made some changes to its discovery features. Find all the details here.

Facebook Launches Mobile Feature “Find Friends Nearby”
Facebook just launched its newest mobile app, Find Friends Nearby. This app makes it easier to find people in your vicinity. It will make it easier to find people you’ve met in person on Facebook.

Yelp Elevated By Apple Relationship, Second Only to Google In Local Importance Now
Yelp’s partnership with Apple has boosted Yelp’s visibility making it the second most important force in local search.

According to an article on ScreenWerk.com, Apple has partnered with the following companies in order to gather data for its new Maps application:

  • TomTom
  • Acxiom
  • CoreLogic
  • DigitalGlobe
  • DMTI
  • Getchee
  • Intermap
  • LeadDog
  • Localeze
  • MapData Sciences Pty Ltd.
  • MDA Information Systems, Inc.
  • Urban Mapping
  • Waze
  • Yelp

ScreenWerk.com got this information from a copyright page. Are there any data providers that you know about that are missing from this list? There will be more information to come about Apple Maps as it becomes available so stay tuned!