Tag Archives: local seo news

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Only 49% of Marketers Have Integrated Social Into Brand Building
According to a recent report from Forrester Research, only 49% of marketers have fully integrated social media into their marketing strategy despite all the hype surrounded by the marketing technique. The study also revealed that 92% of marketers realize its importance, agreeing that social media has “fundamentally changed how consumers engage with brands.”

Google Analytics Adds Backlinks Tracking to Social Reports
Google Analytics Social Reports is now offering marketers a look into their link graph with backlink tracking. The new backlinks reporting displays backlink URLs, post titles and links to page analytics and activity.

Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More
According to Search Engine Land, Google posted a list of 53 changes it made in April that affect search results. Read about the changes in detail here.

Google Hangouts On Air Lives Broadcasting Ability Coming to All Google+ Users
Google is in the process of launching Hangouts On Air which allows all users of the social network to broadcast their Hangouts live for the world to see. The videos will be automatically recorded and uploaded to YouTube and the user’s Google+ profile for easy sharing.

Google Webmaster Tools Cleans Up With Dashboards, New Navigation and More
Google recently announced that they have updated the Webmaster tools including an improved dashboard, a new left-hand navigation and a new home compact view. Read more about these new changes here.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

comScore Releases March 2012 U.S. Search Engine Rankings
comScore, a leader in measuring the digital world, recently released its monthly search analysis of the U.S. search marketplace. View the results here.

Wordwide Social Media Usage Trends in 2012
According to eMarketer, there will be 1.43 billion social network users in 2012, which is a 19.2% increase from 2011. A Pew Internet survey found that 65% of Internet users in the U.S. use social networks which is up 4% from last year. For more details, read the full article.

Google Grows Revenues 24% from Last Year, Plans New Class of Stock
In the first quarter of 2012, Google’s revenues rose to $10.65 billion, making Google’s net income $2.89 billion, or $8.75 per share. Read more details here.

Google-Oracle Trial Begins Today, Could Change Android Forever
The Google-Oracle trial starts today concerning Oracle’s lawsuits against Google over Java-related patents owned by Oracle. Google used Java when developing its Android mobile operating system. The outcome of the trial could change Android drastically.

Yahoo’s Re-Organization: Search Stays Alive, At Least on Paper
Following the layoff of about 2,000 employees, Yahoo’s new corporate structure will take effect on May 1st. The company will split into three primary divisions, Consumer, Regions and Technology, according to Search Engine Land.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Facebook Buys Instagram for $1 Billion
Facebook CEO Mark Zuckerberg just announced that Facebook bought photo sharing application, Instagram, for $1 billion. The company plans to bring the 8-person staff of Instagram to Facebook so they can work together to keep improving on the photo sharing ability of both popular social networks.

Google Ads Adds Zip Code Targeting, Location Insertion; Updates Location Targeting
Google recently announced new features in Google Ads that will help users create ads that are more relevant to local customers.

Yahoo Confirms 2,000 Employees Getting the Axe
Yahoo recently stated that it plans to restructure and lay off 2,000 employees. The company currently has 14,000 employees and has not yet stated which departments the layoffs will occur.

Pinterest Now 3rd Most Popular Social Network
According to a recent study by Experian, Pinterest is now the 3rd most popular social network. The network attracted 21.5 million visits in one week in January, which is almost 30 times the total number of visits six months prior. This now gives Pinterest a larger audience than LinkedIn.

Google Analytics is Making its Way to Google+
According to Marketingland, slides from an official Google deck that show how to connect a Google+ page with Google Analytics have been leaked.