If you’re a B2B company and you haven’t dipped a toe in the social media pool yet, one great place to start is blogging. Blogging not only shows your company’s personality and sets it apart from other businesses, but it can also provide keyword-rich content to the search engines in order to boost your website’s page rank. Want to create an awesome blog for your company? Follow these 5 tips for B2B blogging.
1. Blog from your website. Blogging from your own domain is more search engine friendly because it provides regularly updated content for your website. Search engines are more likely to come back and index your site when the content is fresh, which means higher rankings for you.
2. Use keywords in your blog titles. Figure out keywords that potential readers may use to find your blog post and use them in the title and sprinkled throughout the body of your blog. This will make your posts more searchable and will help your blog and website rank higher in the search engines.
3. Provide quality information that is interesting and educational. Making sure your readers will be interested and will benefit from your blog post ensures that they’re more likely to share it with others. They’re also more likely to come back and read more posts in the future. As they’re reading your blogs, they’ll build more trust and loyalty toward your company and will be more likely to do business with you in the future.
4. Break up the text in your posts. People don’t usually read online, they scan. People will scan through the different headlines of a blog post and read the parts that seem most interesting to them. When you’re writing your blogs, make sure to break up the text with headlines as you to separate and organize ideas, rather than typing one post in one long paragraph.
5. End each post with a Call to Action. Does your company offer a service similar to what you’re blogging about? Are you writing about a specific event, promotion or company announcement? Let your readers know what your company can do for them with a short Call to Action sentence at the end of your post.
Negative reviews on Google are a problem many local business owners face. Want to know how to remove your negative reviews? This tutorial will show you how to minimize bad reviews as well as how to gain positive reviews from your happy customers.
Customers are expecting a good experience when they’re paying for your product or service. You must go above and beyond to exceed their expectations – this will encourage them to leave a positive review.
You cannot get rid of a bad review. You can make the bad review obsolete and you can change the reviewer’s opinion.
Gaining more positive reviews on Google will push the bad reviews down and make them harder to find.
Offer your customers a discount or other promotion for leaving you an online review. Advertise this discount on the back of your business cards along with instructions of how to leave a review. Or collect your clients’ names and email addresses and send them an email including the coupon and instructions on how to leave a review.
Become familiar with review sites and the process of leaving a review in order to better instruct others how to do it.
As we all know, Google Places is constantly changing and updating. Over the past week, there has been plenty of buzz about the new makeover Google Places has undergone. After our Local Splash provisioning team has researched the new face of Google Places, here is an outline of the changes we’ve found.
The New Search Engine Results Pages:
• The red Google pins are now grey. If you hover your mouse over the grey pins turn red.
• The map is vertically larger and more pins are displayed.
• When you click on the red arrow a new panel to the right is displayed with more information. This information includes Place Page photos with more details and the business’s home page.
Great Marketing Opportunities
When a user already knows the name of the business they’re looking for, the results page looks like this:
• All of the important business information is above the fold on your page – this is prime marketing real estate.
• The Places Page and website are both displayed; if you click the right arrow it will go between both.
• Citations (listings and directories) are shown.
The new look of Google Places is great because it displays information without needing to actually click on the business’s Places Page. This is extremely beneficial for small businesses that may not have much of a marketing budget or online presence because Google Places is completely free. Claiming your Google Places listing allows you to establish your business online with little investment. Be sure to completely fill out your Google Places page information with plenty of details about your business (including photos, videos, etc.) to maximize your Google Places page’s value and boost your rankings.