Want to know how to use Pinterest as a way to connect with your potential and current customers? Here are some tips to help you utilize the popular social network to reach your target audience.
- Fill out your profile completely. Use keywords in your profile to make it more searchable. That will help make sure your target audience is finding your profile and pins.
- Pin to multiple boards. In order to develop an interesting presence on Pinterest, you need to pin to multiple boards rather than just one. This will help you appeal to a variety of your target audience’s interests and keep them coming back to see what interesting pins you’ll post next.
- Always include a link with your photo. If you upload your photo from your desktop rather than from a URL, make sure to go back in and edit the photo to include a link. For example, if you upload an awesome infographic from your desktop that your company created, but forget to add a link, when a user clicks on it, it goes nowhere. If you add a link, they could be taken to a page on your company’s blog that elaborates on the information presented in the infographic. Once the user is led to your website, they will be more likely to explore it and learn more about your products and services.
Stay tuned for part 2 where you will find more useful tips for using Pinterest for business!
Local search matters. According to Google, 97% of consumers search for local businesses online. A study by comScore stated that 61% of searchers consider local search results to be more relevant and 58% think they’re more trustworthy. Eyetrack studies prove that users’ eyes go straight to the Maps results in Google when viewing the search results. These are just a few reasons why your business should have a local search campaign. Here are 5 local SEO tips you can start using today to help your business get found:
1. Track your rankings. Use software or reporting tools that allow you to monitor your rankings on different search engines and compare. Check out which cities are working best for you and concentrate on them. Also see what people are typing in to find you and focus on those keywords.
2. Create local-targeted landing pages. This allows you to optimize for searchers in a specific location or those searching with that location name in their query.
3. Claim your business listing on multiple directories including Google Places, Yahoo Local, Yelp, Merchant Circle, Superpages, About Us. Make sure you fill out your business profile completely on each of these sites.
4. Get active on social media. Combining social media with local search efforts with increase the time in which you see success. If you don’t have a company blog, start one! 57% of businesses have acquired a customer through their company blog. Link from your social media networks to your website to drive traffic.
5. Enhance your listings and landing pages with coupons. Give your potential customers an incentive to try out your business rather than your competitors’.
According to Search Engine Land, Google just announced this morning that they will be including emails from Gmail in search results. Users will be able to search Google and find relevant emails and shared links from their Gmail account directly in the search results. Users will also be able to search for contacts they’ve emailed recently and see their messages as well as get updated information and statuses for upcoming flights.
This Gmail integration is currently available in trial mode. You can sign up to try it out here.