According to Search Engine Land, Google now allows users to block pay-per-click (PPC) ads from certain companies from showing up in their search results. This “block sites” feature was added in November and works whether you are signed in or signed out of your Google account.
The block sites feature used to allow users to block sites from both the web search results and the PPC results. However with the release of Search Plus Your World, the ability to block sites went away and hasn’t come back. Users can still block PPC ads from certain sites from showing up in their search results, which can definitely impair their paid marketing efforts. This is just another reason why focusing on the local search results is important. Users cannot block your business information from showing up there, which means you still have the chance to put your business in front of your ideal target audience, potential customers searching for your business in your area.
Google recently announced an update called “Search, plus Your World,” that incorporates your personal data from the Google+ social network and the public Internet in the search results it shows its users.
According to Google’s official blog, Googe is “transforming Google into a search engine that understands not only content but also people and relationships.”
The new features of Search, plus Your World include:
1. Personal Results that let you find information that’s customized just for you like Google+ photos and posts from you and your friends.
2. Profiles in Search that help you quickly find the people you know as well as the people you don’t know but may want to follow.
3. People and Pages that help you find Google+ pages and profiles related to a certain subject or interest and follow them quickly and easily.
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