Tag Archives: seo tips

If you had some products that you thought would sell out this Christmas but just didn’t fly off the shelves as planned, keep reading! Did you advertise these products online? If you answered no, chances are your customers didn’t know these great products existed. One way to advertise your Christmas products online is using search engine optimization (SEO). Want your business to show up when a potential customer searches for wrapping paper in Google, Yahoo! or Bing? Then you need to start thinking about optimizing for those keywords months in advance. Here are some steps to take so you can use SEO to advertise your Christmas products for next year.

  • Figure out which products you want to highlight and choose your keywords accordingly. If you want to show up in the search results for Christmas ornaments, choose keywords like ornaments, Christmas ornaments, holiday ornaments, Christmas tree ornaments, etc.
  • Start weaving these keywords into your website content. If you sell your products online, sprinkle these keywords through the content on the product page. When search engines see new content, it’s more likely to boost your ranking.
  • If you’re a local business, freshen up the content on your Google Places page. Weave these keywords into your content and also add them to your Keywords section.
  • Run some pay-per-click ads using Google Adwords. Use one keyword per ad and customize the ad to reach your target audience. If you aren’t sure how to use Google Adwords, hire a professional to help you.

Remember, SEO takes time. If you want to use SEO as a technique to help you advertise your Christmas products you need to begin your efforts months in advance. Start thinking about optimizing for your products in September or October so your marketing campaign will be in full force by November and December.

Last Week, while doing some regular updates to some Google Places listings, we stumbled upon a message from Google that notified us that the address did not have a clear map marker location and asked us to please correct it or mark it as accurate.  Now, in my years of working with Google Maps I have never had this message from Google where they admitted they were not sure about the correct map marker location and wanted ME to correct it.  See the below screen shot.

If you login, and edit your business listing, you will see a link that reads, “Fix incorrect marker location” on the right side of the page.  Then you can click and drag the red marker to the new location and click save. Google Maps will then register that update and in the future note the new location for your business’s listing in Google Maps.

Free SEO GuideGet higher placement in the organic search engine results with our Free SEO Guide written by our Owner, CTO and resident Local SEO Expert, Dave Rodecker.

Learn 5 power techniques you can implement TODAY to get higher ranking in Google, Yahoo!, Bing, and other search engines where people are actually searching for your product or service.

Also included in this Free SEO Guide is a list of what not to do to your website and off your website to avoid being penalized or banished from the search results. This guide on search engine optimization is your completely free. All you need to is provide us with your email address so that we can send the guide right to your email Inbox. Optionally, you can provide us with your phone number if you’d like someone on our team to call and discuss your SEO needs.

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