Tag Archives: social media marketing

In honor of Small Business Saturday, which is coming up this Saturday, November 24, here are some great facts that explain why small businesses should build their online presence (whether they are building a website, a social media following or a mobile marketing campaign) and focus on reaching their target audience via the Internet.

Building a Web Presence

  • 85% of consumers are searching for local businesses online
  • 63% of small businesses don’t have a website
  • 25% of small businesses don’t show up in the search results

Social Media

  • 22% of consumers’ time is spent on social media sites
  • 86% of small business owners view Facebook as a valuable website
  • 57% of businesses have acquired a customer through their company blog
  • 72% of consumers trust online reviews as much as personal recommendations

Mobile Marketing

  • 50% of mobile search is now local according to Google
  • 79% of smart phone users use their phones to help with shopping and 74% make a purchase
  • It is predicted that by 2014, mobile Internet users will surpass desktop Internet users

The Web gives small businesses with a smaller advertising budget the ability to compete with the larger corporations. With a combination of social media marketing, local SEO and mobile marketing, small business owners can connect with their target audience and grow their business just in time for the holiday season.

Back for more Pinterest for business how to’s? Here are a few more tips to help you grab the attention of your target audience on the social network and keep it!

  • Pin often and use keywords in the descriptions. This will help make sure your pins are searchable. Although it is unknown how Pinterest ranks its search results, many believe a combination of how recently an image was uploaded and which keywords were used is what determines the rank.  This is why it is important to pin often so your pins are always recent and attach a keyword-rich description to each. If you are pinning a product, add a $ to your pin with the price and it will be added to the Pinterest Gift section where even more users will see it!
  • Share others’ pins. Don’t only use Pinterest to upload your own pins; repin others’ pins too! Whether you are re-pinning your customers’ pins or pins from other professionals in your industry, re-pinning is a way to make friends. If you share others’ pins, they are more likely to share yours.

These tips will help you get started on Pinterest so your company can connect with customers on the popular network. Happy pinning!

Missed part 1? Read it here!

Want to know how to use Pinterest as a way to connect with your potential and current customers? Here are some tips to help you utilize the popular social network to reach your target audience.

  • Fill out your profile completely. Use keywords in your profile to make it more searchable. That will help make sure your target audience is finding your profile and pins.
  •  Pin to multiple boards. In order to develop an interesting presence on Pinterest, you need to pin to multiple boards rather than just one. This will help you appeal to a variety of your target audience’s interests and keep them coming back to see what interesting pins you’ll post next.
  • Always include a link with your photo. If you upload your photo from your desktop rather than from a URL, make sure to go back in and edit the photo to include a link. For example, if you upload an awesome infographic from your desktop that your company created, but forget to add a link, when a user clicks on it, it goes nowhere. If you add a link, they could be taken to a page on your company’s blog that elaborates on the information presented in the infographic. Once the user is led to your website, they will be more likely to explore it and learn more about your products and services.

Stay tuned for part 2 where you will find more useful tips for using Pinterest for business!