If you’re marketing your business online, you need a website. Managing a website means paying attention to search engine optimization and performing local seo services which can be a daunting task. Fortunately, Google offers many tools for free to business owners with websites. These effectively empower businesses to track the progress of their online marketing campaigns, gain insights of potential keywords, track your website users for customer conversions, and to ensure that your site is mobile-friendly and fast. Below are these vital tools that your company can use to organically establish your local seo online business presence.

Mobile Compatibility – Users are mostly on mobile phones these days. Since 2018 Google has been indexing the web with mobile as the first intention. It’s important that your site is mobile compatible, meaning that it looks great on a smaller device and is intuitive to use with vertical scrolling and basic touch elements. This tools validates mobile friendliness and provides specific troubleshooting and recommendations to accomplish that.

Google Search Console – Formerly known as Webmaster Tools, the Search Console provides an inside look as to how Googlebot, Googles web crawler, sees your website. This can be crucial to understand if there are issues or errors with specific web pages on your site and provides guidance on how to fix them. SC also gives insights on search visibility and keyword rankings.

Google Analytics – All it takes is putting a piece of javascript code on your website and you’ll be able to access Google Analytics, a free and easy-to-use web analytics tool that provides reports that displays how visitors to your site found you and what pages they visited once they were there. Google Analytics is a great way to measure the effectiveness of your online marketing campaigns and it is completely free. Find out things like where your visitors are coming from, what keywords they used to find you, whether the content you’re creating is effective and where your customers are bouncing off your site without making a purchase.

Google Insights – This tool allows you to view what the world is searching for and gain insights for your business. You can using Google Insights for business to compare keyword effectiveness in different regions around the world so you can better choose which keywords to target.