Top SEO News: Week of November 7, 2011

Local SEO, Search Engine News, , ,

Week of November 7, 2011

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google+ Pages Now Open for Businesses, Brands, Places & More
Google+ Pages are launching today and will be available to everyone within the next couple days. Now brands, businesses and places will be able to participate in the Google+ social network.

Search Engines Primary Source for Local Information
According to MDG Advertising, 74% of consumers use search engines when looking for information related to local businesses online. MDG predicts that local search will continue to grow as the years progress. In 2015, MDG speculates that 30% of all searches will have local intent.

Deal With It! Discounts Drive Brand Love on Social Media
A new survey conducted by Nielsen shows that the top reason for following or liking a brand, company or celebrity on a social networking site is to receive discounts and special offers.

Google Search Algorithm Change for Freshness to Impact 35% of Searches; Twitter Firehose Remains Off
Google just announced that it will be changing its algorithm in order to make search results “fresher.” This change will affect 35% of all searches.

Confirmed: Google Testing New “Sources” Display in Search Results
Google has confirmed that it’s testing a new content application in the search results called Sources. Learn more about this new content module here.

Google Launches GoMo to Help Businesses Go Mobile

Last Updated On March 14th, 2024Mobile Ads, Search Engine News, , , ,

google gomoAccording to the Google Mobile Ads Blog, Google recently launched an initiative called “GoMo,” which is meant to help businesses make the transition to mobile easier. GoMo is short for “go mobile” and is designed to help businesses that have a mobile presence set up, but are having trouble with it.

Many times, businesses make the transition to mobile to find that their website does not translate well onto smart phones. This can cause frustrated customers to migrate away from your site; something business owners do not want. The Google Mobile Ads Blog directs users to HowToGoMo, which shows them how their site looks on a mobile phone as well as provides resources to help build their website.

“Every day more and more of your customers are looking for you…on mobile devices,” wrote Jesse Haines, Google Mobile Ads Marketing team member. “If you don’t have a site that works for mobile, you’re missing out.”

According to Google, 61% of users are unlikely to return to a site that’s not mobile-friendly. However, when a site is built for mobile, customer engagement increases by 85%.

More for details read the full blog post on the Google Mobile Ads Blog.

5 Steps to Driving Sales with Mobile Marketing

Last Updated On August 13th, 2014Mobile Ads, , ,

mobilemarketingAccording to a recent article in Visibility magazine, 70% of the world’s population now owns a mobile phone and more than 45% of the new mobile phone sales are smartphones. By 2014, mobile Internet usage is predicted to surpass desktop Internet usage, which is why mobile marketing is a crucial tactic to begin thinking about now. The Visibility magazine article outlined some tips for driving sales with mobile marketing, here are the top 5.

1. Create a mobile website. Create a mobile-friendly website design in order to provide a more user-friendly experience for your visitors. Have a clickable phone number at the top of each page so that visitors can call you at any time. Making it easy for them to call you will make it more likely that they will.

2. Direct users to your mobile website. Once you’ve created your mobile-friendly site design, it’s important to add a script to your main website that redirects mobile visitors to the mobile version.

3. Create an iPhone app. Apps are a great advertising tool that will keep you on your customers’ minds as they go through the purchase decision stages. An easy app to design is a “tip of the day” app. Make it free and include a daily notification so people remember to visit your app once it’s on their phone.

4. Use QR codes. Use QR codes in offline advertising campaigns. Add them to flyers, magazine ads, window clings, etc. to allow mobile phone users to visit your site by scanning the QR code with their phone. The QR code can link to your website, Facebook fan page, a landing page or a call phone number.

5. Utilize Google Adwords for Mobile. Using Google Adwords, you can target your advertising to mobile phones. This means that people who are searching for your product or service on Google using their mobile phones will be able to see your ad. The mobile ads include a clickable phone number which make it fast and easy for users to contact you.

Local Splash can help you with your mobile marketing campaign. To learn more about our mobile services, visit our website.