According to AT&T’s Local Insights Report, restaurants and automotive are the most popular local search categories in online and mobile searches. Other popular categories are movie theaters, beauty services and hotels as well as real estate, finance and legal services. The top growing search categories are pharmacies, toy stores, department stores, travel agencies and shoe stores.

Mobile searches now represent over 30% of all searches across the YP Local Ad Network and mobile search will continue to grow as more people upgrade to smartphones.  The Local Insights Report found that most mobile searchers used the “click to call” option to get more information about the business where users who were searching online visited the website to further research the business.

For more details, read the full Local Insights Report.