Google Website Tools Your Business Should Be Using

Last Updated On September 25th, 2019Local SEO, , , ,

If you’re marketing your business online, you need a website. Managing a website means paying attention to search engine optimization and performing local seo services which can be a daunting task. Fortunately, Google offers many tools for free to business owners with websites. These effectively empower businesses to track the progress of their online marketing campaigns, gain insights of potential keywords, track your website users for customer conversions, and to ensure that your site is mobile-friendly and fast. Below are these vital tools that your company can use to organically establish your local seo online business presence.

Mobile Compatibility – Users are mostly on mobile phones these days. Since 2018 Google has been indexing the web with mobile as the first intention. It’s important that your site is mobile compatible, meaning that it looks great on a smaller device and is intuitive to use with vertical scrolling and basic touch elements. This tools validates mobile friendliness and provides specific troubleshooting and recommendations to accomplish that.

Google Search Console – Formerly known as Webmaster Tools, the Search Console provides an inside look as to how Googlebot, Googles web crawler, sees your website. This can be crucial to understand if there are issues or errors with specific web pages on your site and provides guidance on how to fix them. SC also gives insights on search visibility and keyword rankings.

googleytics
Google Analytics – All it takes is putting a piece of javascript code on your website and you’ll be able to access Google Analytics, a free and easy-to-use web analytics tool that provides reports that displays how visitors to your site found you and what pages they visited once they were there. Google Analytics is a great way to measure the effectiveness of your online marketing campaigns and it is completely free. Find out things like where your visitors are coming from, what keywords they used to find you, whether the content you’re creating is effective and where your customers are bouncing off your site without making a purchase.

Google Insights – This tool allows you to view what the world is searching for and gain insights for your business. You can using Google Insights for business to compare keyword effectiveness in different regions around the world so you can better choose which keywords to target.

Top SEO News: Week of March 19, 2012

Search Engine News, , , , , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Bing Fires Two Marketing Execs Over Vendor Issues
According to Search Engine Land, Microsoft recently fired two Bing executives for “mismanagement of company assets and vendor procurement.”

Google Shares 7 Tips With Free Web Hosting Sites to Avoid Penalties
Google recently shared reasons why it will remove websites from its index. The main reason why a website would be removed is if it doesn’t meet Google’s quality guidelines. Google’s main objective is to rid its index of spam websites that its users have no need for.

Too Much SEO? Google’s Working on an “Over-Optimization” Penalty for That
According to Search Engine Land, Google’s Matt Cutts made an announcement that Google is working on a search ranking penalty for websites that are “over optimized” during a panel at SXSW. The new penalty will be launched within the next few weeks.

9 Hot Social Networks to Watch
Although they haven’t had the same amount of success as Facebook and Twitter or the seemingly overnight success of Pinterest and Foursquare, these social networks are worth paying attention to. Don’t miss out on these 9 up-and-coming websites designed to connect people online and in real life.

Bing, Not Google, Favors Wikipedia More Often in Search Results
According to a recent study, when you conduct searches on Bing you’re more likely to see Wikipedia in your search results than for the same search on Google.

Local Search Campaigns Equal More Calls to Your Business

Last Updated On March 6th, 2025Local Search Techniques, Local SEO, , , , ,

localseomapAccording to Brafton news, a recent report from xAD stated that over half of local mobile search clicks result in calls directly to the business. The study’s results showed that people searching for businesses in their local area are very likely to purchase and a solid local presence online will allow them to find a business’s information easily and quickly.

Local search has a 7% click-through rate compared to display ads that have a .6% click-through rate. According to the study over 37% of people who click the links end up calling the business, requesting more information about the business, searching for directions or taking another action.

A local SEO campaign can help your local business make a prominent presence in the local listings so your customers will be able to find you. More online exposure means more phone calls to your business, so check out Local Splash’s local SEO services today.