Google Places received a recent facelift that left it with a few noteworthy changes. Although there are no changes in ranking factors, the detail citations are no longer shown and the review results have changed. Here is an overview of the important changes to Google Places.
1. The “Write a review” button is now found in two places. It is also larger and red.
2. Any Google user can now upload a photo to the business listing.
3. Detail references and attributes are not displayed or linked to. However, since rankings appear to be holding steady, the details are most likely still working behind the scenes. It is our speculation that the loss of the detail attributes is only temporary.
4. The reviews found on the listing are only those left by Google users as opposed to ones pulled from Yelp, Citysearch and other review sites Google used to show in results.
The changes to Google Places does not appear to be currently affecting rankings. However, Local Splash will continue to monitor this and report any further findings. For more information, read Google’s statement on the changes to Google Places on this Google Blog.