Infogroup Provides Online Business Listing Visibility for Local Splash

Infogroup remains a preferred choice for distribution into the local search community.

OMAHA, NE (June 27, 2011)Infogroup, the leading provider of targeted high-value sales and marketing data, global research, market intelligence and innovative digital engagement solutions, and Local Splash, a leading local search engine optimization (SEO) provider that specializes in getting businesses top listings in map and local organic search results, today announced an agreement whereby Infogroup will provide customers of Local Splash with improved online business listing visibility in the local search community. This agreement extends Infogroup’s position as a leading provider of local business listings and Points of Interest (POI) data for navigation, local search, and location-based service (LBS) applications.

Local Splash’s customer information will be distributed through Infogroup’s unprecedented network of hundreds of local search partners and navigation systems including over 90% of in-car navigation devices. Additionally, customers of Local Splash can meet the growing demands of consumers searching for rich business content by including details that Infogroup has in its database such as social-media links, business descriptions, products and services, keywords, photos, logos and more. These additional fields from Infogroup offer businesses the ability to include more information for popular search categories such as: Hotels (pet friendly, kitchens, shuttle, pool, etc); Restaurants (price range, dress code, valet parking, etc); Golf Courses (number of holes, caddy service, private/public, etc); Service Stations (fuel types, diesel exhaust fluid, electric charging stations, etc); and numerous others.

“We’ve chosen Infogroup as a key distribution partner because of the company’s superiority in compiling business data for local business listings management, as well as their broad reach with local search and navigation partners,” said Steve Yeich, CEO of Local Splash.

The alliance with Infogroup will add to the many services Local Splash clients already receive. As part of its continuous effort to increase customer satisfaction, and offer the newest, most innovative services, last month, Local Splash added Twitter and Google Coupons to its service list, which followed the addition of YouTube videos.

“As consumers continue to search online and on their mobile and navigation devices, it is imperative for businesses to work with prominent SEO companies, like Local Splash, to actively manage their online visibility to ensure their listing appears accurately in local search results,” said Jim DeRouchey, President of Infogroup Licensing. “Our goal at Infogroup is to provide the most accurate data to achieve the maximum benefits for both consumers and businesses.”

About Infogroup: Infogroup helps companies increase sales and customer loyalty through our high value data, market intelligence and innovative digital solutions. We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audiences millions of times each day. Infogroup data powers the top 5 internet search engines and 90% of the GPS systems in North America. Infogroup is also the exclusive provider of the CNN/Opinion Research Corporation Poll. For more information, please visit

About Local Splash: Local Splash is part of Relevant Ads, Inc., and is headquartered in Santa Ana, California. Its proprietary technology and process secure high local search engine placement for local businesses and national chains with a local presence. To learn more about Local Splash and its local SEO services, visit