Tag Archives: local search engine optimization

By Noon Cyber Monday Sales Already Up 24.1% Since Last Year

Last Updated On August 13th, 2014Local SEO, , , ,

It’s only half way through the day but Cyber Monday sales are already up 24.1% since last year according to a report by IBM. IBM based the report on IBM Digital Analytics Benchmark, a platform that tracks over a million e-commerce transactions per day from 500 American retailers.

According to the reports, which feature data through noon Monday EST, 22.4% of consumers are using a mobile device to surf retailers’ Cyber Monday sales and a little over half of them are making purchases from the device. IBM broke down the data further to show that 8.7% of the consumers are using iPhones to make purchases, 7.2% are on iPads and 6.3% are using Androids.

Stay tuned for the final statistics of Cyber Monday sales!

Time Watched is Now a Factor in YouTube Video Ranking

Last Updated On August 13th, 2014Local Video Ads, , , , , , ,

According to the YouTube Blog, YouTube is now rewarding videos that keep users’ attention longer with higher search rankings. This means if your video is engaging and people watch the entire thing, (rather than watching only a few seconds then jumping to the next one); search rankings for that video will increase.

“This is a continuation of ongoing efforts to focus our video discovery features on watch time, and follows changes we made to Suggested Videos in March and recent improvements to YouTube Analytics,” says YouTube in the blog post.

During the experimental phase of this new algorithm change, YouTube noticed there was less clicking and more watching going on. The company expects the amount of time spent watching videos to increase. A new “Time Watched” reporting tool was added to YouTube Analytics so now you can check out how long your viewers are staying on your videos in order to better understand what your audience enjoys and is more likely to share.

Local Splash is #74 Fastest-Growing Company in Orange County

Last Updated On August 13th, 2014Local SEO, , , , , , , ,

Local Splash was ranked #74 on the Orange County Business Journal’s list of 154 fastest-growing companies in Orange County, CA. This year’s list, the largest to date, ranks privately-owned companies by revenue growth. Companies had to show at least 15% growth in revenue from June 2011-June 2012 compared to the same period two years ago (June 2009-June 2010) to qualify for the list.

“The companies on this year’s list all had to come through the recent recession and post impressive gains during a slow and sometimes spotty recovery,” wrote Jerry Sullivan of the Orange County Business Journal in the October 1-7 issue.

Local Splash is honored to be included on the list, surrounded by many other excellent Orange County companies.

“It’s an honor to be recognized on a list like this in our local community,” said Local Splash CEO, Steve Yeich. “To be part of a fast-growing company is exciting for all of us because it means our hard work is paying off and we are providing a beneficial service to our clients.”

For more information, check out the official press release here.