Tag Archives: local seo services

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google +1 Button Hides in Search Results
Google has changed the behavior of the Google +1 button as it’s seen in the search results. It’s now hidden until you put your cursor over the search results, then it is displayed and clickable.

Marketing Land, Search Engine Land’s Sister Site Launches
Search Engine Land recently turned 5 years old and launched its sister site, Marketing Land.

Survey Says SEO The Single Most Important Marketing Channel for SMBs
A new merchant confidence survey conducted by MerchantCircle/Reply.com shows that search engine optimization is the marketing channel most small businesses would choose if they could only use one.

The New Twitter: Everything You Need to Know
Twitter recently got a major update with a new look and new features. Check out this article to see what’s different.

5 Key Digital Media and Advertising Trends for 2012
Check out these new media predictions for 2012 to prepare your company for the trends that lie ahead.

If you’re a B2B company and you haven’t dipped a toe in the social media pool yet, one great place to start is blogging. Blogging not only shows your company’s personality and sets it apart from other businesses, but it can also provide keyword-rich content to the search engines in order to boost your website’s page rank. Want to create an awesome blog for your company? Follow these 5 tips for B2B blogging.

1. Blog from your website. Blogging from your own domain is more search engine friendly because it provides regularly updated content for your website. Search engines are more likely to come back and index your site when the content is fresh, which means higher rankings for you.

2. Use keywords in your blog titles. Figure out keywords that potential readers may use to find your blog post and use them in the title and sprinkled throughout the body of your blog. This will make your posts more searchable and will help your blog and website rank higher in the search engines.

3. Provide quality information that is interesting and educational. Making sure your readers will be interested and will benefit from your blog post ensures that they’re more likely to share it with others. They’re also more likely to come back and read more posts in the future. As they’re reading your blogs, they’ll build more trust and loyalty toward your company and will be more likely to do business with you in the future.

4. Break up the text in your posts. People don’t usually read online, they scan. People will scan through the different headlines of a blog post and read the parts that seem most interesting to them. When you’re writing your blogs, make sure to break up the text with headlines as you to separate and organize ideas, rather than typing one post in one long paragraph.

5. End each post with a Call to Action. Does your company offer a service similar to what you’re blogging about? Are you writing about a specific event, promotion or company announcement? Let your readers know what your company can do for them with a short Call to Action sentence at the end of your post.

Negative reviews on Google are a problem many local business owners face. Want to know how to remove your negative reviews? This tutorial will show you how to minimize bad reviews as well as how to gain positive reviews from your happy customers.

Key takeaways:

Customers are expecting a good experience when they’re paying for your product or service. You must go above and beyond to exceed their expectations – this will encourage them to leave a positive review.

You cannot get rid of a bad review. You can make the bad review obsolete and you can change the reviewer’s opinion.

Gaining more positive reviews on Google will push the bad reviews down and make them harder to find.

Offer your customers a discount or other promotion for leaving you an online review. Advertise this discount on the back of your business cards along with instructions of how to leave a review. Or collect your clients’ names and email addresses and send them an email including the coupon and instructions on how to leave a review.

Become familiar with review sites and the process of leaving a review in order to better instruct others how to do it.