According to Search Engine Land, Google recently announced its improved Google search user interface, a Siri-like female voice that will read you search results and Google Now, an application that takes your calendar, location and other data inputs and gives you information it thinks you can use.
Google’s response to Apple’s Siri: Google recently announced its improved voice search including a female assistant that reads certain categories of search results out loud. This new assistant was presented as an extension of voice search.
Google Now: To access Google Now, you will be able to touch the search box to get information based on your current location, the time of day and your Google calendar. This could include information on the local businesses around you, sports scores and train/bus schedules; anything Google thinks you may be interested in at that current time based on the information it can gather about you.
These updates will be part of Jelly Bean, the new update for Android which will be available to the public in mid-July. Have you started your mobile marketing campaign? Check out Local Splash’s mobile marketing services here.
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According to the “Mobile Audience Insights Report,” recently published by JiWire, about 80% of consumers want the ads on their mobile smartphones to be relevant to their location. The report also shows that about 75% of the consumers who have seen location-targeted ads on their mobile devices have taken some kind of action after viewing it. Thirty-one percent of consumers clicked on the locally-targeted ad, 21% searched for the business’s location closest to them and 21% researched the brand further after seeing the mobile advertisement.