Tag Archives: blogging for business

Did you know that 57% of businesses have acquired a customer through their company blog? If you’re ready to get yours started, here are 3 WordPress tips from Mashable.

1. Change blog post authors. Everyone loves variety! When you get multiple authors posting on one blog, it makes it more interesting. When you have multiple authors contributing to a WordPress blog, make sure you’re giving credit to the correct person by changing the post authors. Go to the Edit screen for the blog post and click “screen options.” From there check the box that says “Author,” and a drop-down box will appear that allows you to choose the author or add a new author. Then click “Update” to save the changes on the post or “Publish” if the post hasn’t been published yet.

2. Change the URL for your blog post. This can help with search engine optimization. You can change the URL to your post by clicking on the “edit” button that is sound next to the permalink, just below the title of your post (you need to do this while you’re in “edit post.” When you click “edit” the box will turn to a blank text box. Add keywords that are relevant to the post in this box. Example: www.localsplash.com/blog/three-wordpress-tips. Then click “Update” or “Publish” to save your blog post.

3.  Save time, schedule blogs for the future. It’s best to keep your blogging on a schedule. That way your readers know when to expect a new post from you. When you schedule posts for the future, you will save time and you’re more likely to be consistent with your posts, which is important. Designate a day out of the week where you will write all of your posts for the week and schedule them. This will become a routine and that way you won’t find yourself slacking off on posting in your blog later down the line.

Now you are all set to start blogging! Need some topics to blog about? Read Business Blogging Tips: 5 Topics to Blog About.

So you’re thinking about starting a blog for your company, but you have absolutely no idea what to write about? Don’t worry; we all have this problem at some point. Here are 5 blog topics to get your creative juices flowing. After a few posts, you won’t even need this topic list, you’ll discover that blog topics are everywhere; you just need to know where to look.

1. Summarize an industry-related news story. At the end of your post, link to the original news story and say something like “read the full article here.”

2. Write a how-to post. How-to’s are one of the most popular blog entries. Make sure it’s related to your industry. Then people searching online for a how-to on a particular task will stumble across your blog, read your entry and hopefully read more entries or visit your website.

3. Answer a common customer support question. This will not only help your customers but it also shows them that you genuinely care. Potential customers will see this and instantly gain more trust in your business.

4. Highlight a product or service. If there’s a particular product or service you are promoting this month, feature it on your blog. Include a photo and let your readers know how this product or service makes their life easier, healthier, happier, more successful, etc.

5. Provide tips and tricks of the trade. Share some inside information on your industry with your readers. Giving them information they find interesting or useful but can’t get anywhere else is one way to get them to come back and read in the future.