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When Local Splash launched a Jobber integration, we promised it was just the beginning. Today we’re delivering on that promise because Local Splash Integrations now include HubSpot.

Connect your HubSpot account in a few clicks. Every new lead that your Local Splash marketing brings in lands in your HubSpot CRM automatically. You won’t have to copy & paste, dig through your emails, or hunt for sticky notes. All your contacts will simply be ready to follow up, nurture and turn into customers.

One Lead, Two Platforms – No Double Entry

Here’s where it gets exciting. If you’ve already connected Jobber, you don’t have to choose. Turn on HubSpot too, and every lead Local Splash generates goes to both platforms at the same time.

One inquiry comes in and instantly shows up in Jobber, ready to quote and schedule, and in HubSpot, ready to track and follow up. Your office team works in Jobber. Your sales and marketing follow-up lives in HubSpot. 

Local Splash keeps them both fed from a single source, so nothing falls through the cracks and nobody enters the same lead twice.

Why HubSpot? Because Not Every Lead Is Ready Today

Some customers call, book and pay in the same week, and Jobber is great for those. A lot of leads take longer, though. Maybe it’s a homeowner who wants three quotes before deciding, or a property manager working on next quarter’s budget. Maybe it’s someone who calls in November about a project they want done in the spring.

Those leads are worth a lot of money, but only if someone keeps in touch with them. This is where many service businesses lose out. A quote goes out, the customer doesn’t answer, and the follow-up ends up on a to-do list that never gets done. A few months later, the customer hires whoever called them back.

If you already use HubSpot, you know why so many growing businesses rely on it. If you haven’t used it before, HubSpot is a CRM (customer relationship management) platform that keeps track of everyone who has shown interest in your business. Each contact gets a record, and every email, call and note is saved in one place. You can open a contact and see where they stand, what was said last time and what needs to happen next.

HubSpot also grows with your business. The free version gives you contact records, a sales pipeline, email tracking and a meeting scheduler at no cost. When you’re ready for more, the paid plans add automated follow-up emails, lead scoring to show you which prospects are closest to buying, and reports that show where your revenue comes from.

The one thing HubSpot can’t do is go out and find new customers for you. A CRM is only useful if there are contacts in it, and for most businesses, getting leads into the system means somebody typing them in by hand after a long day. The Local Splash integration takes care of that part. Every new lead is added to HubSpot as soon as they reach out, so you can stay in touch until they’re ready to hire you.

Local Splash Keeps Both Platforms Running

Jobber and HubSpot are both great tools, but they depend on new business coming in. A CRM without new leads is just a list of old contacts, and a scheduling app without new jobs is an empty calendar. Local Splash is what keeps them full.

Our marketing helps customers find your business, brings in the calls & form submissions, and now sends them directly to the software you use every day. Every lead is also tagged with its lead source, so you can see which customers came from Local Splash, follow them through your sales pipeline and measure what your marketing is bringing in.

Local Splash brings in the leads, Jobber helps you book the work, and HubSpot helps you stay in touch with everyone who isn’t ready yet. When you use all three together, you have a complete system for growing your business.

What Comes Over to Hubspot and Who Can Use It

Each new lead shows up in HubSpot with the information Local Splash collects, including the customer’s name, email, phone number and address, the message they sent, and the date & time they contacted you. Each record also includes the lead source, so you’ll always know where that customer came from.

The integration works with both free and paid HubSpot plans. If you’re using HubSpot’s free CRM, you can connect today without paying anything extra. If you upgrade later, all the Local Splash leads you’ve collected will already be in your account and ready to use with HubSpot’s paid tools.

Connect HubSpot in Under a Minute

If you’ve already set up Jobber, this will look familiar. Log in to your Local Splash dashboard at my.localsplash.com and go to Account Settings / Integrations / HubSpot / Connect. Follow the prompts to connect your HubSpot account, and you’re done. From then on, every new Local Splash lead will go to HubSpot automatically. If Jobber is connected too, the lead will go there as well.

More Integrations Are on the Way

Jobber was the first integration, and HubSpot is the second. There are more coming, and they all have the same goal, which is to get your Local Splash leads into the tools where you already do your work.

If you don’t see the software you use, click “Don’t see the integration you need?” on the Integrations tab and let us know. Your requests help us decide what to build next.

Ready to Connect Your Accounts?

Already a Local Splash client: Log in at my.localsplash.com, go to Account Settings / Integrations / HubSpot / Integrate, and get connected today. If you’re already using Jobber, keep it connected and every new lead will land in both. If you run into any trouble, our support team is happy to help.

Not yet a client: Local Splash is building lead generation that connects directly to the tools you already use, and that now includes Jobber and HubSpot. Let’s talk about what that looks like for your business.

You are on a roof, or under a sink, or halfway into a crawlspace with both hands full. Your phone buzzes in your pocket. It is a new customer, and they need help with something you do every single day.

You cannot answer, and you already know how this ends. By the time you climb down and call back, they have moved on to the next name on their list.

Here is what stings the most. Most of those customers never leave a voicemail. Industry data shows that 60% of callers who reach a voicemail simply hang up and dial your competitor instead. That is not a customer service problem. That is revenue walking out the door while your hands are busy.

We built AIDA to answer your calls when you cannot. Today she does more. AIDA now handles your text messages too, which means both of your intake lanes, phone and text, are finally covered at the same time. You keep working. She keeps catching leads.

The clock starts the second they hit send

When someone reaches out to a local business, they are not being patient about it. They found you, they found two or three of your competitors, and whoever answers first usually wins. Our own numbers back this up: 78% of customers buy from the first business that responds to their inquiry.

The problem is that “first” is a much higher bar than it sounds. The average business takes roughly 42 hours to respond to a new lead. Not 42 minutes. Nearly two full business days.

That gap is bad news for the industry and good news for you, because beating it does not require you to be perfect. It just requires you to be there, and being there at 8 p.m. on a Saturday is exactly the thing a busy contractor cannot do alone.

Speed does more than help you catch the lead. It changes whether the lead is worth catching at all. Research on response time has found that a lead contacted within five minutes is far more likely to qualify than the same lead contacted half an hour later, because intent is highest in the first moments after someone reaches out, and it cools fast.

To put a finer point on it, one widely cited analysis found that responding within a single minute can lift conversion by as much as 391% compared to waiting. That figure comes from Velocify’s platform data and applies to phone calls, so we treat it as directional rather than a guarantee.

The direction is what counts. Faster is better, every study agrees on that. The businesses that build a system for instant response pull ahead of the ones still promising to “get back to you soon.”

Your customers are texting you. They always were.

Every dollar you spend on marketing produces two kinds of inbound leads. Some people call and some people text. AIDA Voice sealed the first lane shut, so a missed call no longer means a missed customer.

The second lane has been running wide open this whole time. Someone taps the number on your truck and sends a text. Someone messages your Google Business Profile. Someone fills out a form on your site and expects a reply in seconds, not tomorrow.

For a lot of contractors, those texts landed in a phone sitting in a work truck somewhere on a job site. By morning, the lead was cold.

AIDA SMS closes that gap. When a customer texts in, AIDA SMS replies almost immediately, in your voice, and starts working the conversation the same way she works a call. She figures out what they need, gathers the details that matter, and screens out the spam and the solicitors so your phone only lights up for the real ones.

For calls, we recommend AIDA Voice so that every missed call gets picked up. Run them together and you get 100% coverage: AIDA Voice on the calls, AIDA SMS on the texts, no lead left waiting on either side.

What 100% coverage actually looks like on a Tuesday

Picture a normal weeknight. It is 7:42 p.m. You are finishing a job, cleaning up, thinking about dinner. A text comes in: “Hey, my water heater’s leaking, do you guys handle that?”

You do not see it, because you are working. AIDA does. Within seconds she replies, confirms that yes, you handle water heaters, and asks the two or three questions that turn a vague message into a real lead: what is going on, where is the property, how soon do they need someone out. She keeps it friendly, she keeps it moving, and she never once tells the customer you were unavailable.

By the time you are back in the truck, there is a clean summary waiting for you. Not a missed text you have to decode, but a qualified lead with the service, the location, and the timeline already captured.

You call in the morning knowing exactly what the job is, or the customer is already lined up to hear from you. What did you do to make that happen? Nothing. You were working, which is the whole idea.

What this means for the money you are already spending

This is the part that matters most to your bottom line, so we will be direct about it.

AIDA does not generate more leads. She helps you win more of the leads you are already paying for, by making sure not one of them reaches out to silence.

You are already spending on ads, on SEO, on your Local Services, on everything that makes the phone ring and the texts come in. Every one of those dollars is doing its job right up until the moment a lead reaches out and nobody answers. That is where the money leaks.

A business responding to inbound at a 42-hour pace is leaving most of its paid demand on the table, and it is paying full price for the privilege.

Close that gap and the math changes without your budget changing at all. Same ad spend, same marketing, same everything. The only variable that moves is response time, and response time is the one thing that has been quietly costing you deals this whole time.

Setup takes minutes, not a project plan

Turning AIDA SMS on is genuinely simple. From your Local Splash Dashboard, Click your initials in the top corner, open AI Settings, and flip on the Auto-Reply SMS feature. From there a short three-step wizard walks you through the only decisions that matter, and every one of them is a tap, not an essay.

We built this so it works for two very different kinds of business owners, and both are fully supported.

If you would rather never think about it again

The three-step setup is all you need. You choose a tone, whether that is Warm & Welcoming for a family-owned shop, Direct & Professional for a crisp corporate feel, or Urgent & Ready for emergency trades like 24/7 plumbing or towing.

You choose a perspective, which sets whether AIDA texts as “we” on behalf of the business, as a solo owner-operator, or as a front-desk assistant. Then you choose her primary goal, meaning how she wraps up a conversation. Three taps and she is live.

We handle the rest off the profile and service information already on your account, the same locked knowledge base that keeps AIDA Voice from guessing. If the answer is not in your data, she does not invent one. She offers a callback instead.

If you want to control every word

Open up the settings and the whole thing is yours to shape. The custom prompt field gives you up to 8,000 characters to spell out exactly how AIDA should talk, what she should offer, what she should never say, and how she should handle the questions you get asked all day.

You can set the response delay, which defaults to 10 seconds and keeps her reply well inside that early window where intent is highest. You can build an exclusion list of numbers that should never get an auto-reply. And you can decide how often she pings you: every message, or only when a conversation needs you to step in.

This is worth underlining, because it is not a fork in the road. Start hands-off today, get comfortable, and open up the prompt next month when you want to fine-tune a few things. Nothing to rebuild, nothing to migrate. The controls are there when you want them and out of your way when you do not.

She is an intern, not a replacement

We hear this question a lot, so let us answer it plainly. AIDA is not here to replace you or your crew. She is here to handle the robot work, the repetitive intake and the endless “do you service my area” texts, so the people on your team can spend their time on the work that actually closes deals.

#AIDA #LocalSplash

Think of her as a sharp new intern who never sleeps and never takes a Saturday off. She qualifies the lead, gathers the details, and routes it where it needs to go. What she does over text depends on the goal you picked in setup: she can push a hot lead to call your tracking number and book live, capture the details and hand you a warm thread to step into, or answer the basic informational questions and quietly filter out the tire-kickers before they reach you.

One honest note so there are no surprises. Like AIDA Voice today, she is a digital secretary, not a closer. She will not autonomously finalize a booking or transfer a live conversation into your hands mid-thread. She tees up the lead. You bring it home.

Getting started

AIDA SMS is rolling out now, and getting set up takes about as long as reading this paragraph.

If you are already running AIDA Voice on your calls, adding text coverage is the natural next step, and it means both of your intake lanes are finally working for you at the same time. If you are new to AIDA, this is a simple way to see what full lead coverage feels like. Reach out to your Local Splash team and we will get you live.

You can run AIDA SMS on its own, alongside AIDA Voice, or lead with whichever fits how your customers reach out. Both features do require active Call Tracking on your account, since that is what routes your leads to the right place.

Stop paying to make the phone ring and then missing the call. Let AIDA answer, on every channel, while you do what you actually do best.

AIDA SMS Frequently Asked Questions

Will AIDA sound like a robot to my customers?

No. You choose her tone during setup, from warm and community-focused to crisp and professional, and she texts in natural language rather than canned keyword replies. Most customers experience it as a fast, helpful response, which is exactly what they were hoping for when they reached out.

What if she does not know the answer to something?

She will not make one up. AIDA works from a hand-approved knowledge base built on your own business and service information. When a question falls outside what she knows, she is built to say so and offer a callback rather than guess, which protects your reputation and keeps the customer’s trust.

Do I have to write the prompt myself?

Not at all. The three-step setup of tone, perspective, and goal is all you need to go live, and we configure the rest for you. The custom prompt field is there if you want deeper control, but it is completely optional. Hands-on and hands-off owners are both supported, and you can switch between them anytime.

Can I stop her from texting certain numbers?

Yes. The exclusion list lets you enter any numbers that should never receive an auto-reply, so your regulars, your vendors, or your own team never get an automated response by mistake.

Does this replace AIDA voice?

No, it works alongside it. AIDA Voice covers your calls and SMS AIDA covers your texts, so both of your customer intake lanes are handled at once. Together they give you the full lead coverage that is hard to pull off when you are out in the field all day.

When you sign on with Local Splash, one of the first things we need is access to your Google account. Here’s exactly how that works – it’s a quick step, and we’ll walk you through it.

One of the first quick steps to getting started with us is connecting your Google Verified ads account to our dashboard. This allows our team to jump in, optimize your ads, and start driving more calls and leads your way.

To do this, we will send an official request through Google to connect to your account. Depending on how your account was originally set up, you will receive one of two emails from Google asking for permission.

Here is a simple, step-by-step guide on what to look for and exactly what to click.

Option 1: The Quick-Click Request

Use this section if you already own and manage your own Google account.

If you set up your own advertising account and have full administrative ownership of it, Google will send you an automated email asking you to accept our connection.

What the email looks like:

• Subject Line: You have a pending request to link your account to a Manager account…
• Sender: Google Ads ([email protected])

Inside the email, it will say that our account ([email protected] or [email protected]) wants to link to your account so we can help manage your ads.

What you need to do:

1. Open the email and click the big blue ACCEPT REQUEST button.
2. A window will open taking you to your Google Ads page.
3. Click to confirm, and you’re all set!

This doesn’t affect your login or your ad history. It simply gives us the ability to manage the account alongside you.

Option 2: The Google Specialist Request

Use this section if you do not currently own your ad account and we are helping you claim it.

If your ad account was originally set up by a previous agency, a third party, or under an old corporate structure, you might not actually own the account right now. Because you don’t have the primary administrative rights to just click “Accept,” a standard request won’t work.

To fix this, Local Splash will escalate the issue directly to an actual Google Support Specialist on your behalf to manually transfer full ownership of the ad account over to you. When we open this case with Google, we will CC your email address on the ticket so you are looped into the conversation from day one.

What the actual owner sees: Once the Google Specialist reviews our escalation, they will send a security verification email directly to the current owner (such as your previous agency) to ask for permission to release the account.

• Subject Line: This will usually have a long case number at the start, followed by Account Access and your Customer ID.
• Sender: Google Support (ads-support-google.com)

The email will explain that a Google Ads Support Specialist is working to grant Admin access.

How the process works: Because Google takes security very seriously, they give the current owner a chance to release the account seamlessly.

1. The current owner is supposed to open the email, click Reply, and type this exact phrase to approve the transfer:
   “On behalf of my company, I agree.”

What happens if they don’t reply? Google places a strict 1 business day time limit on the current owner to follow through with that confirmation.

If they ignore the email or fail to reply within 1 business day, you’re already on the email chain. The Google Specialist will reach out to you directly with alternative ways to verify ownership, and Local Splash will be right there with you.

What Happens Next?

Once the blue button is clicked or the ownership transfer is completed by the Google Specialist, our team takes over. We will connect your freshly claimed account to the Local Splash Hub so we can start tracking your phone calls, listening to lead recordings, and fine-tuning your ads to make sure every dollar is working as hard as possible.

If you get stuck, can’t find the email, or aren’t sure which option applies to you, please don’t stress! Just give your Local Splash account manager a call, and we will happily walk you through it over the phone.