Business Franchise Internet Marketing
Local Splash is a trusted and knowledgeable resource for franchisors looking to develop an online marketing strategy for their individual franchise locations. This is more important now than ever before with 97% of consumers turning to the web to find local business information (BIA/Kelsey). Data from Forrester suggests that by 2014 over half of all retail sales (over $1.4 trillion) will be web-influenced.
Benefits of Local Franchise Internet Marketing
Local franchise Internet marketing offers unique opportunities to build a very strong network and increase online popularity. Local Splash creates Geotargeted Landing Pages for each local franchise. This network of franchise web sites will increase links, an influential element to search engine rank. Higher rank will generate more leads for franchises. As such, the return on investment is very high as compared to other modes of marketing.
Local Internet marketing is complex, but local Internet marketing for franchises further complicates the matter. Franchise online marketing requires knowledge of search engine optimization and marketing, SEO copywriting, and technical skills. Local Splash manages all aspects of the local franchise online marketing campaign, ensuring national, regional and local consistency.
Local Splash Provides a Fully Managed Solution
Local Splash manages your complete business franchise Internet marketing strategy. A client interview is conducted to discover objectives and establish a plan of action. A fact sheet is developed for franchisees to inform and guide them through the process. Once live, we monitor and update on a weekly basis to ensure optimum results. Custom analytics are compiled to determine which franchise online marketing strategies are doing well. This information can be utilized to improve under-performing franchise locations.
It is very important that each franchise is listed in online directories so customers can find the individual location. As part of the franchise online marketing strategy, Local Splash submits each franchise location to online destinations: Google Places, Yahoo! Local, Facebook, Yelp, Acxiom, MerchantCircle, Superpages, YellowBot, About Us, RateItAll, Oodle and RelevantYellow.
Establishing and optimizing local franchise web sites and skillfully allocating budget for pay-per-click (PPC) requires a knowledgeable and experienced local franchise online marketing company. Local Splash is a Certified Google Ads Partner. We have years of experience, specializing in first page placement. Our engineers are accomplished professionals who make research and development a top priority. We have strong connections within the search engine industry to ensure we stay on the cutting edge.
Local Splash is number one in placing businesses on the first page of local search results. Call us today to discuss your franchise Internet marketing needs and how we can help.