Local Splash Blog

It is no secret that your company’s online presence is a key factor to its success! Think of your company’s online presence as a store front. If customers are window shopping, what do you want them to see? How do you want them to feel?

A crucial element of your company’s online presence comes from reviews and how you respond to those reviews. It is important to note that when you are responding to reviews, you are not only responding to the reviewer but making an impression on anyone who reads it. It is vital that you respond to all reviews, both positive and negative! The process of responding to reviews can be tricky and a little awkward.. That is where we can help!

Below you will find a list of tips that will help guide you when responding to reviews!

Respond in a timely manner

A quick response shows the reviewer that you respect and honor their time! Responding within 24 hours of when the review was left, will show the reviewer you are grateful for their review!

Use the reviewer’s name in your response

Using the reviewer’s name in your response will show that you are being personable while giving the impression that you are talking directly to them!

Repeat relevant keywords mentioned by the reviewer

Because SEO and Google reviews go hand in hand, responding with relevant keywords will assist in the performance of your SEO.

Thank the reviewer for their feedback

Thanking the reviewer for their feedback when responding to both positive and negative reviews shows you are thankful for feedback, regardless of the rating.

Show authenticity and kindness

Showing authenticity and kindness in your response will tell the reviewer, and anyone who reads it, that there is a real person behind the screen… and not a robot!

Encourage the reviewer to share their positive experience with others

Use your positive reviews as a marketing tool. Ask the reviewer to share their experience with family and friends!

Acknowledge the reviewer’s concern and provide someone offline that can help

When you receive a negative review, acknowledging the issue and working towards a 1:1 conversation will allow the reviewer to feel taken care of and feel that their concern did not go unnoticed.

Online reviews heavily influence what others think of your company! By applying these best practices when managing your reviews, you will positively impact your company’s online presence!

How important is your domain to your business?
You may think as long as you have a great website and useful services, people will visit your site, right?

Well, not so fast…

Your domain name is the key factor of your website. It wouldn’t be an understatement to say it could make or break your business, so it is imperative you choose a domain that works for you.

That’s where we can help.

Choosing a domain name is more of an art than an exact science. So here are some tips and tricks we recommend following when choosing the best domain for your business. This will ensure your customers get the right first impression, that your brand is clearly defined, and your SEO is performing to the best of it’s ability.

Brandable over Generic
Using unique keywords vs keyword stuffing

Reputation
Choose a domain that best represents your company, your services or your ideals.

Using Niche Keywords
A keyword/service in your domain can be great for SEO, but be wary of keyword stuffing!

The Golden Ratio
Shorter domains are more memorable. The best domains average around 11-12 characters. Once you go over 16-20 you start to lose your identifiable brand.

Avoid Hyphens & Numbers
Sometimes it’s unavoidable for the sake of a brand. But sticking to letters only is the best method to staying memorable with your domain.

Easy To Pronounce/Type
Whether you’re giving your website out over the phone or helping someone to find it, you want to avoid any chance of a mistake. Sometimes you only get one shot!

Top Level Domains (TLD’s) & Extensions
Your first option should be to check if your domain is available with .com – but don’t be afraid to venture into other extensions. You can sometimes find the domain you want using .net, .org or .pro as another option.

Part of the Local SEO Services for business listings at LocalSplash requires our direct access to your Google Business Profile location. LocalSplash uses this access in multiple ways to effectively manage and optimize your local listing as well as provide enhanced tools along with reporting in the Local Splash Dashboard. The below steps walk through the process to provide LocalSplash this access. This is process is completely safe to perform and will allow our systems to attach to Google securely. Should you be unable to perform any of the steps below, please let us know and we’ll escalate a support request to retrieve access to your listing.

1) Navigate to: business.google.com.

2) Log with your Google account that has verified control of Google Business Profile listing

3) Select the Name of your business listing in the list of Locations.

4) Click on the “Users” menu on the left hand side

5) On the top right, click the icon to “Invite new users or manager”

6) Enter the number: 5525546200 and select choose “Local Splash Listings”

7) Select the Role of “Manager”

8) Click the “INVITE” button

7 Tips on Responding to Reviews

Choosing The Best Domain For Your Business

Linking LocalSplash Access to Google Business Profile