Home Remodeler Marketing Strategies: Boost Your Contractor Business in 2023

Marketing for home remodeling has evolved to keep up with the changing landscape of how contractors attract and interact with clients. As a business owner, understanding the importance of effective marketing strategies is crucial for growth and success in this competitive industry. With customers spending more than 8 hours online per day, you must reach potential clients on the platforms they visit every day, and tap into their growing desire to transform their living spaces.

To make your remodeling business stand out from the competition, you’ll need to leverage key digital marketing tactics, such as maintaining a high-quality website, producing engaging content, and utilizing social media platforms. Your website, being the most important online marketing element, should be user-friendly, informative, and visually appealing to keep potential clients interested in your services. In addition, sharing relevant tips and insights on home improvement through blogs and social media can position your business as an authority in the industry, helping to build trust and credibility with your audience.

Every business needs qualified remodeling leads, and the best marketing strategies are based on experience of what is working now. Local Splash is a digital marketing company that specializes in developing custom marketing strategies for contractors. The right marketing plan from marketing experts will help you grow your business — with a marketing budget that is cost effective and gets results! Rely on a partner who can produce more than “marketing tips” or marketing ideas for remodeling that really won’t help your business grow. Grow your remodeling revenues from digital marketing strategies that work in 2023.

As you embark on your journey to boost your home remodeling business, consider implementing proven marketing strategies and tactics that leverage the specialized expertise of digital marketing for home remodeling contractors. By doing so, you’ll discover new opportunities for lead generation and business growth and ultimately make a lasting impression on your target audience.

Stunning before and after visuals of a home transformation, a testament to the power of transformative marketing for home remodeling.

Active home remodel scene emphasizing the importance of marketing for home remodeling businesses.

Website Design: Expand Your Reach in Remodeler Marketing

Your home remodeling company’s website is the online foundation for your business. It plays a key role in attracting potential clients and showcasing your expertise to grow your business To make a strong impression and ensure your website effectively communicates your brand, consider the following elements:

Visual Appeal: An aesthetically pleasing design is essential for a home remodeling website. Use high-quality images, a consistent color scheme, and an easy-to-navigate layout to capture visitors’ attention and keep them engaged.

Informative Content: Provide valuable information about your company, your team, and your services to establish credibility. Include descriptions of your expertise, details about your process, and testimonials from satisfied clients to showcase your professionalism and success in the industry.

Mobile Friendliness: With the majority of customers accessing your website via mobile devices, it is vital to have a responsive design that adapts to various screen sizes. Make sure your site is easy to navigate on smartphones and tablets, as well as desktop computers.

Search Engine Optimization (SEO): Optimize your website for Google and Bing to improve its visibility and attract more organic traffic. Research keywords that potential customers may use when seeking home remodeling services, and strategically include them throughout your site’s content and meta tags. This is the on-site SEO of your business, whereas any third party website that links to you is the off-site Search Engine Optimization; both work together to bring targeted leads and grow your remodeling business.

Call-to-Action (CTA) Buttons: Encourage visitors to take the next step by including clear and visible CTAs. These can prompt users to schedule a consultation, request a quote, or subscribe to your newsletter, facilitating further engagement and potential business. Be sure to make contacting your company easy and convenient; reaching a remodeling company via phone while on a mobile device should be as easy as tapping a button on your website.

By focusing on these essential elements of website design, you will create a professional and effective online presence that showcases your home remodeling expertise and attracts your target clients.

Leveraging Google and SEO Home Remodeling Marketing Strategies

Local SEO

As a home remodeler, you should focus on local SEO to target customers in your area. To put your home remodeling company in front of potential clients, ensure your business is listed on Google Business Profile (formerly your Google My Business account), enabling your company to appear on Google Maps, and add local keywords (like “bathroom remodeling [location],” “whole house remodels” or “full home remodel”) to your website content. Encourage customers to leave reviews on your Google My Business profile, as this can improve your rankings.

Google Ads

Consider using Google Ads to gain more visibility on the search results page. By setting up targeted campaigns with the right keywords, you can attract potential clients looking for home remodeling services. Keep your budgets in check and monitor the performance of your ads to ensure you’re getting the best return on investment.

Keyword Research

Perform keyword research to identify the most relevant and popular organic search terms related to home remodeling. You can use Google’s Keyword Planner or other SEO tools to analyze the search volume and competition for specific keywords. Focus on incorporating these keywords into your website’s content to improve your chances of ranking higher on search results.

Primary keywords: These are directly related to your core services, such as “kitchen remodeling” or “bathroom renovation.”
Long-tail keywords: These are more specific phrases that customers are likely to search. Examples include “energy-efficient kitchen remodel” or “small bathroom renovation ideas.” Highly targeted searches that have high intent may result in the best remodeling leads! High intent means the person has already investigated the available options and is ready to invest in a remodel.

Tracking and Analytics

Implementing Google Analytics on your website allows you to track your marketing efforts and measure the effectiveness of your SEO strategies. You’ll be able to see how much organic traffic your site is getting, where visitors are coming from, and which pages are performing well. Use this data to make informed decisions and optimize your SEO strategies.

Google Search Results Appearance

Optimize your website’s appearance on search results pages to boost click-through rates:

Meta title: Craft a catchy and relevant title for each page, utilizing keywords when appropriate.
Meta description: Write a compelling and concise description that reflects the content of your page.
Structured data: Use schema.org markup to help Google understand your content better, potentially displaying rich snippets (e.g., review stars, remodeling job photos) in search results.

By leveraging Google and SEO, your business can make the most of its online presence and increase the chances of attracting potential clients.

Diverse home remodeling tasks like flooring and painting, highlighting the vast scope of home remodeler marketing and the availability of target keywords and targeted leads within this niche.

Whole house remodel in progress, highlighting the versatility in marketing opportunities for your home remodeler business

Social Media Marketing for Home Remodeling Contractor

Social media has become an essential marketing tool for businesses, as it helps leverage your brand and reach potential clients. In this section, we will discuss social media marketing strategy for Facebook Advertising and Creating Engaging Instagram Content. Contractor marketing on social media is important as a means of connecting your business to your audience and build relationships.

Facebook Advertising

By using Facebook Advertising, you can target specific demographics and interests, allowing you to reach potential customers who are likely to be interested in your remodeling services. Here are some tips for running successful Facebook ads:

Define your target audience: Consider factors such as location, age, gender, and interests to find potential clients.
Choose the right ad format: Facebook offers various ad types, such as photo, video, carousel, and slideshow. Select the one that best showcases your services.
Create eye-catching visuals: Use high-quality, compelling images or videos that highlight your work and evoke an emotional response.
Write compelling ad copy: Focus on the benefits of your services and include a clear call-to-action.
Set a budget and optimize for the best results: Start with a modest budget and analyze the performance of your ads, making adjustments as needed for better results.

Creating Engaging Instagram Content

Instagram is a visual platform and a perfect place to showcase your home remodeling projects. Here’s how you can create engaging content that resonates with your target audience:

Post high-quality images: Share visually appealing photos of your projects, showcasing before-and-after transformations, and focusing on details that set your work apart.
Use relevant hashtags: Research and use popular hashtags related to home remodeling in your posts to increase your content’s visibility.
Tell a story: Provide some context to your projects by describing the challenges faced, the solutions implemented, and the benefits derived from the remodel.
Share behind-the-scenes insights: Humanize your brand by posting stories or photos of your team at work, giving followers a glimpse of the remodeling process.
Engage with your audience: Respond to comments, encourage questions, and be proactive in starting conversations. Building a strong community around your brand will help increase trust and credibility.

By employing these strategies, you can effectively use social media marketing to promote your home remodeling business and attract more clients.

Local Splash Digital Marketing Agency for Remodeling Companies

As we have discussed, in the home remodeling industry, competition is fierce and standing out is paramount. Our team of marketing specialists and experts at Local Splash is dedicated to ensuring that your local remodeling brand does just that. With our digital marketing services tailored specifically for the home remodeling marketing niche, we understand the unique challenges and opportunities that come with internet marketing in this sector.

Whether you’re looking to take your home improvement business to new heights or refine your existing online strategy, we have the expertise to cater to all your marketing needs. Don’t leave your online presence to chance; trust the experts who know the home remodeling industry inside out. Explore a partnership with Local Splash today and take your remodeling business to the next level.

Spacious and luxurious bathroom with a double vanity, freestanding bathtub, large mirror, twin sinks, a glass-enclosed shower, and rich hardwood flooring.

FAQs

How can Facebook ads benefit my remodeling business?

Facebook ads can significantly benefit your remodeling business by increasing brand awareness and generating new leads for your remodeling company. By targeting users in your area, you can effectively reach homeowners who are interested in remodeling services. Facebook’s sophisticated targeting options allow home improvement contractors to target users based on their interests, demographics, and location, making it easier to find the right audience for your ads. You can track the results of your advertising campaigns and optimize them to improve their performance.

What are the best advertising strategies for home remodeling businesses?

There are several advertising strategies that can be effective for remodelers:

Pay-per-click advertising (PPC): Promote your business on Google or Bing by bidding on relevant keywords to drive targeted traffic to your website.
Social media advertising: Utilize platforms like Facebook, Instagram, and Pinterest to reach a broad audience and showcase your work through visual content.
Content marketing: Create blogs, videos, and other informative content to establish your business as an authority in the remodeling industry and attract organic traffic.
Email marketing campaign: Build a mailing list and send targeted newsletters to your subscribers, promoting your services and providing helpful tips related to remodeling.
Local print and online directories: Advertise in local business directories and online platforms such as Google My Business and Yelp to increase your visibility in the local market.

How can I grow my small remodeling business?

To grow your small home remodeling business, focus on the following tactics:

Improve your online presence: Build a modern, informative website that showcases your work and highlights your expertise. Optimize your site for search engines (SEO) to attract more traffic.
Network with professionals: Attend local trade shows, join professional organizations, and build relationships with real estate agents, architects, and other professionals who can refer clients to your business.
Utilize social media: Share high-quality photos and videos of your completed projects on platforms like Instagram, Facebook, and Pinterest to gain attention from potential clients and demonstrate your capabilities.
Request reviews and testimonials: Ask satisfied clients to write reviews for your business on popular online platforms and include testimonials on your website to build trust and credibility.
Offer discounts and promotions: Encourage new clients to choose your services by providing seasonal promotions, limited-time offers, or referral incentives.

What are the most effective marketing channels for home remodeling contractors?

The most effective marketing channels for remodeling contractors include:

Website: A well-designed and informative website is essential for attracting clients and showcasing your expertise in the industry.
Search engine optimization (SEO): Implementing SEO techniques will help your website rank higher in search results, enabling potential customers to find your business more easily.
Social media: Platforms like Facebook, Instagram, and Pinterest are excellent for sharing visual content and engaging with homeowners interested in your services.
Content marketing: Posting blogs, videos, and articles related to remodeling can expand your audience and position your business as an expert.
Email marketing: Sending informative newsletters and promotions to your subscribers can help maintain relationships with existing clients while attracting new ones.
Local and online directories: Listing your business in local print directories and online platforms can significantly increase your visibility and credibility within your target market.