House featuring a sturdy asphalt roofing system.

Roofing Website & Your Digital Marketing Referral Program

Your roofing website serves as the first impression potential customers have of your business. To ensure you’re making the most of your online presence, you should focus on creating a website that is user-friendly, mobile-responsive, and optimized for Google and Bing.
Having a user-friendly website means making it easy for visitors to find the information they’re looking for. Your site should be organized with clear menu options and sections dedicated to showcasing your services, providing contact information, and answering frequently asked questions. By doing so, you’ll help potential customers find the information they need quickly and efficiently.
Next, ensure that your website is mobile-responsive. With the majority of users searching for services on their mobile devices, having a site that adapts to different screen sizes is essential. A mobile-friendly design not only improves usability, but it also contributes to your site’s search engine rankings.
Implementing optimization strategies on your website can greatly improve your visibility in search engine results. Use a free tool like Google Keyword Planner to find relevant long-tail keywords for your business. Incorporate these keywords into your site’s content, titles, and meta descriptions to optimize your site for search.
Investing in a professional, search-optimized website can significantly boost your roofing company marketing by attracting more leads and increasing your online visibility. Keep your site’s content updated and relevant to stay competitive and drive growth for your roofing company’s bottom line.

Generate Roofer Leads with SEO

Local Search Engine Optimization (LSEO) enables small businesses to appear on the first page of Google or Bing when people search for local services. SEO is still one of the best ways of marketing for roofers. By applying proven optimization techniques, you can improve your website’s visibility on search engine results pages (SERPs) and boost organic traffic from potential customers. Let’s explore some essential aspects of roofing SEO that will help your business gain an edge in online search.
First and foremost, it’s important to conduct keyword research to identify the search terms your potential clients are using when looking for roofing services. Tools like Google’s Keyword Planner, SEMrush, and Ahrefs can help you find keywords and phrases related to your services, which can then be incorporated into your website’s content and metadata to improve search rankings.
Once you have a list of relevant keywords, your next step is on-page optimization. This involves strategically placing those keywords in your website’s content, title tags, and meta descriptions. It’s essential to strike the right balance between readability and keyword density. Remember that your audience, not search engines, should be your primary focus when creating content.
In addition to written content, consider the importance of user experience (UX) in your website’s SEO strategy. A well-structured, mobile-friendly website with clear navigation and fast load times will not only please your users but will also contribute positively to your search rankings. Regularly evaluating and improving your website’s UX will improve both customer satisfaction and your digital presence.
Building high-quality backlinks is another crucial aspect of your website’s SEO strategy. Backlinks are incoming links from other websites, which serve as votes of confidence in the eyes of search engines. You can earn backlinks by creating valuable content that other websites will want to reference and link to, establishing yourself as an authority in your industry.
In conclusion, investing in SEO for roofing contractors can significantly improve your brand’s visibility and reputation, ultimately bringing new roofing customers your way. By incorporating keyword research, on-page optimization, user experience, and backlink building, you can attract more potential customers and position your company as an industry leader.
Remember, adapting to and evolving with the ever-changing landscape of SEO is essential for long-term success in roofing contractor marketing. Stay up to date with current trends and practices to maintain and grow your digital presence.

Detail-oriented roofing services, emphasizing precision finishes around chimneys and intricate areas.
Roof shingle repair in progress, showing a nail gun and hammer being used to secure shingles in place.

Roofing Leads with Google Ads Pay Per Click (PPC)

Pay-per-click (PPC) is one of the best forms of advertising for roofing lead generation. It allows you to target potential clients who are have interest in a roofing service. By investing in per-click advertising, you bring in more leads that are exclusive (not shared), enabling you to compete with others in the industry and not lose out on market share.
A well-managed campaign provides quick results, oftentimes faster than search engine optimization. This type of marketing can help boost your online presence and, consequently, increase your leads and sales. Platforms such as Google, Facebook, Instagram, and YouTube all offer click-based advertising, allowing you to reach a broader audience and improve your website traffic and marketing return on investment (ROI).
Investing in Pay Per Click marketing is critical in some markets where competition is fierce because it is an ideal tactic for roofing businesses to reach targeted audiences and optimize conversion rates. Research shows that paid digital advertising increases brand awareness by 80% and typically yields a profitable ROI rate of 200%. This means you are likely to gain $2 for every $1 spent on your PPC ads.
To make the most of your advertising campaign, consider the following suggestions:

  • Keyword research:Identify the most relevant keywords that your potential clients might use when searching for roofing services or products.
  • Ad copy creation: Develop compelling ad copy that clearly conveys the benefits of your products and services, while including a call-to-action (CTA) to encourage clicks.
  • Landing page optimization: Ensure your landing pages are user-friendly and provide valuable information, which will help improve conversion rates.
  • Bid management: Monitor and adjust your bids on high-performing keywords to optimize your ad spend and improve your ad ranking on search engine results pages (SERPs).
  • Tracking and analyzing: Regularly review your campaign performance and make data-driven adjustments to improve results and maximize ROI.

As you continue to leverage paid advertising to attract new customers to your business, remember that it is essential to monitor your campaigns, make necessary changes, and stay up to date with industry trends. This will ensure your marketing is one that remains effective and helps maintain your business’s competitive edge in the roofing industry.

Social Media Platforms for Roofing Companies

Facebook is a popular platform you can use to market your roofing business. Create a business page and engage with it as the roofing company owner, even if you have a social marketing team doing all the major work. Post regular updates about your services, share photos of completed roofing jobs, and engage with your audience by responding to comments and messages from your current roofing customers. You can also run targeted ad campaigns to reach potential clients.
Instagram allows you to showcase your work visually. Share high-quality images and videos of your roofing projects, using relevant hashtags like #roofing, #roofersofinstagram, and #roofrepair to increase visibility. Engage with your followers by responding to comments and posting stories.
LinkedIn is an excellent platform for networking with other professionals in the roofing industry and showcasing your expertise. Create a company page and share informative articles, join industry groups, and connect with potential clients.
Remember to be consistent with your branding across all platforms. This includes using your logo, company colors, and a uniform tone of voice. Keep your content engaging and informative, and always respond promptly to comments and messages to foster customer trust and loyalty. Maintaining an active presence on social media can help boost your online visibility and generate more leads.

Roofing contractor uses a nail gun to secure asphalt roofing shingles onto the frame of a newly constructed house.
Roof covered in asphalt shingles with a neatly installed ridge cap for added durability and protection.

Grow Your Roofing Business with Online Reviews – Google Business Profile

Customer Reviews and Testimonials
In order to foster trust amongst potential customers, it’s crucial that you highlight customer reviews and testimonials on your website and social media platforms. Positive feedback serves as social proof of your roofing company’s- credibility, quality of work, and excellent customer service. Encourage satisfied clients to leave reviews on your Google Business Profile, as this can help improve your brand recognition and lead generation.
Consider creating a referral program for your current customers, incentivizing them to recommend your services to their friends and family. This will not only increase your visibility but also create a strong pool of satisfied customers who can vouch for your work.

Market Your Roofing Contractor Business with Local Splash

As we have seen in this guide to marketing your roofing contractor business, standing apart from your competitors requires quality work and a consistent plan for producing potential leads. Roofers must be seen and recognized as a top level contractor in your area; ideally, this is done with a combination of local search optimization, advertising, and social media.
Local Splash is a leading digital marketing agency, here to take your roofing business to the next level. With our specialized online marketing strategies tailored for the home services industry, we ensure your brand gets the visibility it deserves.
Don’t let potential clients slip through the cracks. Take action today and partner with Local Splash to cement your place at the top of the roofing market. Let’s build your success story together. Contact Us Now.

Construction worker using a pneumatic nail gun to install tiles on the roof of a new house.


How can I effectively advertise my roofing business?

To effectively advertise your roofer business, you should focus on a combination of online and offline marketing strategies. Use search engine optimization to improve your website’s visibility in search engine results. Make sure your website is mobile-friendly and easy to navigate. Get your business listed in online directories and Google My Business. Consider email marketing, content marketing, SMS marketing, and social media marketing to engage with potential customers. You can also try traditional marketing methods, such as print ads, billboards, and direct mail campaigns.

What are the best strategies for generating roofing leads?

Generating roofing leads can be achieved through various methods. Some of the best strategies include optimizing your website for local search, collecting positive online reviews, offering referral programs, and implementing paid advertising campaigns. Additionally, you can use content marketing to establish yourself as an industry expert, which will attract potential clients. Connecting with other local businesses on platforms like LinkedIn can also help generate leads through networking.

How can I improve sales for my commercial roofing services?

Improving sales for your commercial roofing services involves targeting the right audience and offering value to potential clients. Ensure that you are marketing your business to industries and businesses in need of commercial roofing services. Use networking events, trade shows, and industry associations to make connections. Testimonials from satisfied clients can help establish credibility and trust. Consider offering promotional pricing or special offers to attract new clients and ensure your sales team is knowledgeable and trained to close deals effectively.

What are some effective roofing advertising slogans?

Effective roofing advertising slogans should be catchy, memorable, and showcase your unique selling points. Here are a few examples:

  1. “Protecting your assets, one roof at a time.”
  2. “Experience quality, style, and durability.”
  3. “Roofing solutions you can trust.”
  4. “A reputation built on solid ground.”
  5. “The first line of defense for your home.”

Develop a tagline that reflects your company’s values and expertise, and use it consistently across all marketing materials.

What is the role of a roofing marketing agency?

A roofing marketing agency specializes in helping roofers grow their brand, reach potential customers, and increase sales through effective marketing strategies. They typically provide services such as website design, search engine optimization, content creation, social media marketing, email marketing, and paid advertising campaigns. By leveraging their expertise and industry knowledge, a roofing marketing agency can help your business establish a strong online presence and tailor marketing efforts to target your ideal clients.

How can I offer effective roofing promotions?

Effective roofing promotions should be enticing, time-sensitive, and provide value to potential customers. Some ideas for roofing promotions include:

  1. Seasonal discounts: Offer reduced pricing for a limited time during slow seasons or periods with harsh weather conditions.
  2. Referral programs: Encourage existing customers to refer friends, family, or colleagues, and reward them with discounts or gifts in return.
  3. Package deals: Bundle together multiple roofing services or products at a discounted rate.
  4. Free consultations or inspections: Attract potential clients by offering no-obligation consultations or assessments of their existing roofing systems.

Remember to advertise your promotions through your marketing channels, such as email, social media, and website updates. Stay mindful of your budget and ensure promotions have a clearly defined start and end date.