Relevant Ads Names Steve Yeich CEO

Fountain Valley, CA (PRWEB) January 15, 2010 — Relevant Ads, a leading provider of local search services, today announced the appointment of Steve Yeich as the company’s Chief Executive Officer. As CEO, Yeich will be responsible for the day-to-day operations of the company as well as the strategic planning process including product and business development.

Steve Yeich

“I am very excited to have Steve Yeich leading the Relevant Ads team,” said Founder and CTO, Dave Rodecker, “His expertise in taking companies from their early stages and leading them to higher levels of growth and profitability will serve us and our growing customer base well. In addition to operational leadership, Steve brings experience in venture funding, M&A and the IPO process with companies such as Printrak International, eRealty, Matrix NetSystems and Overture.”

Steve is one of the early pioneers of local search. He was VP and GM of Local Search at Overture and Yahoo! where he and his team created and launched the first pay-per-click product for local advertisers. Just prior to joining Relevant Ads, Steve was General Manager of the Aftermarket and Registrar Business Unit of where he led two recently acquired companies: SnapNames and Moniker. Steve graduated with honors from Penn State and Harvard Business School.

“David (Rodecker) has put together a great team and an incredible product offering with the Local Splash suite of products. With its proprietary and scalable technology platform, Relevant Ads is poised to become an industry leader in local search advertising.” Yeich says.

About Relevant Ads

Relevant Ads is headquartered in Fountain Valley, California. uses proprietary technology and techniques for local search engine placement (LSEP) and Search Engine Optimization (SEO) through their Local Splash products for local business and national chains. Relevant Ads offers a great business opportunity to quality reseller affiliates.