See what everyone’s favorite social network can do for your business.

Facebook is the most popular social network on the Web right now. Many people use it to connect with friends and family, share photos, news and their own personal thoughts. However, business owners can use it to talk directly to existing and potential clients who are interested in their business. Through Facebook, businesses can interact with their target audience directly in order to ask them questions, ask their opinion about new product ideas, get their feedback on products or services, address customer service-related issues and more. Businesses can also announce and promote company events as well as offer special discounts to their “Fans.”

Facebook for business can help your company become more favorable than your competitors in the eyes of your target audience. It can also help raise brand awareness and recognition as well as increase customer satisfaction and service. There are many more benefits of Facebook. Here are the top 10.

1. Create your brand. Facebook is great for creating your brand and instilling a positive idea in people’s minds when they think of you. Creating your brand will allow your company to be more recognizable in the busy business world and stand out from your competitors.

2. Find new customers. Facebook’s sharing capacity will help you gain contact with people who have never heard of you before and convince them to try your product or service.

3. Manage your company’s reputation. Facebook allows you to address your customers directly as well as see what they think of you, your business and your new products or services. You have the power to create a good online reputation for yourself through social networking.

4. Drive traffic to your site. When posting on Facebook, you can include links to pages on your website that you want to draw attention to. You can gain powerful leads by encouraging Fans to explore your website.

5. Engage your customers. Through Facebook you can entice, engage and invite customers to “like” your business with promotions, events, sales, special offers, contents and more.

6. Improve customer service. Facebook provides another avenue to connect with your customers in order to better understand their needs. You can make your customers feel more appreciated by offering them special discounts or giving them a free trial of a new product, etc. Listening to what your customers want is the best way to keep them your customers. Facebook provides them with a place to express their satisfaction or concerns.

7. Up your “cool factor.” In today’s world, if you’re not online, then your company won’t be viewed as a business that keeps up on the latest trends. When most people want information, they turn to the Internet. With Facebook’s popularity increasing by the day, more people are relying on it as a source of information. In other words, everyone who’s anyone is on Facebook and if you’re not, you’re being left in the dust by your competitors.

8. Viral Marketing. Viral marketing is word of mouth in hyper speed. When a video or post goes viral, it means social network users are spreading the particular content like wild fire, which means excellent exposure for whoever is the owner of that content. Facebook is a destination where content has the potential to go viral in a matter of seconds. Create excitement about your products or services that will result in people wanting to be your Facebook Fan.

9. Put a face to your business. Using Facebook allows you to humanize your company which makes people more likely to trust you and in turn, do business with you.

10. Targeted advertising. Facebook gives you the option to use pay-per-click (PPC) ads in order to gain more “likes” on your page and drive traffic to your website. These ads are easy to use and target your exact demographic for maximum results. The ads are also tracked which allows you to see the results of your advertising efforts.

Ready to get started with Facebook Local Business Fan Pages? Local Splash will setup your Page today so you can start interacting and engaging your customers and connecting with new potential customers now. Don’t wait another minute; call one of our friendly Local Splash customer service representatives today at 877-635-6225 for more information.