Tag Archives: search engine news

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Facebook Buys Instagram for $1 Billion
Facebook CEO Mark Zuckerberg just announced that Facebook bought photo sharing application, Instagram, for $1 billion. The company plans to bring the 8-person staff of Instagram to Facebook so they can work together to keep improving on the photo sharing ability of both popular social networks.

Google Ads Adds Zip Code Targeting, Location Insertion; Updates Location Targeting
Google recently announced new features in Google Ads that will help users create ads that are more relevant to local customers.

Yahoo Confirms 2,000 Employees Getting the Axe
Yahoo recently stated that it plans to restructure and lay off 2,000 employees. The company currently has 14,000 employees and has not yet stated which departments the layoffs will occur.

Pinterest Now 3rd Most Popular Social Network
According to a recent study by Experian, Pinterest is now the 3rd most popular social network. The network attracted 21.5 million visits in one week in January, which is almost 30 times the total number of visits six months prior. This now gives Pinterest a larger audience than LinkedIn.

Google Analytics is Making its Way to Google+
According to Marketingland, slides from an official Google deck that show how to connect a Google+ page with Google Analytics have been leaked.

According to Search Engine Land, Google has been sending out warnings about having “artificial” or “unnatural” links pointing back to your website. Many people have been getting warning messages from Google about link violations. According to Google, although it may appear that Google is just beginning to put its foot down on bad link networks is nothing new. Google has been silently distrusting links for some time, however now it’s decided to be more vocal about the action it’s taking against these types of link networks.

Search Engine Land gave this example of one of the violation warning messages from the Google Webmaster Help forum:

Dear site owner or webmaster of _____,

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.
If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.
Sincerely,

Google Search Quality Team

If your website receives a warning similar to the one above, it is violating Google’s quality guidelines and is in danger of being permanently discluded from the search results! Make sure to take this kind of warning very seriously. Review the guidelines and make the necessary changes to your website so your customers will be able to find your website in the search results.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google Eliminates Another Link Network, BuildMyRank.com
Google’s battle with websites that try to get around the search algorithms in order to manipulate search results seems never-ending. However, according to Search Engine Land, on March 19, Google deindexed one of these websites, BuildMyRank.com.

Facebook Timeline Provides 46% Lift in Brand Page Engagement
According to a recent study by Simply Measured, brands are getting an average of 46% more engagement with Facebook Timeline. Read more details about the study here.

How the Web Uses Anchor Text in Links
SEOMoz recently conducted its annual ranking factor summary and found that page level link metrics are the most important ranking factor when paired with domain level link authority features. Read more here.

Despite Bing’s Rise, Google Still Dominates Search
According to Statista, while Google has been dominating Yahoo for several years, Bing has been steadily climbing. Check out the rest of Statista’s findings in this Inforgraphic.

Twitter Turns 6: From 140 Characters to 140 Million Users
According to Search Engine Watch, Twitter celebrated it’s 6th anniversary by announcing that is now has 140 million users.