Frequently Asked Questions: What you want to know about Local Splash
- Why do I need Local Splash if I’m already listed with the online Yellow Pages?
- How does Local Splash work?
- What if I don’t have a website?
- I have my own website. Will Local Splash affect it?
- Will Local Splash help me get positive reviews?
- How do I update my information if it changes?
- How does my business get listed in the search engine results?
- What do search engine companies think about Local Splash?
- How do you target customers in my area?
- How is this different from other Search Engine Optimization (SEO) services?
- Do you guarantee specific results?
- How long does it take to be found?
Why do I need Local Splash if I’m already listed with the online Yellow Pages?
A listing with the online Yellow Pages is a good start, but your basic Yellow Pages directory listing is not fully optimized for search engines. Even if your listing comes up in Google, Yahoo! or Bing, you will likely be so far down on the list that most customers won’t find you.
With Local Splash, you get promotion. We promote your products, services and location so your business gets higher ranking on search engine results pages. Our goal is to get you a first page listing so you can be easily found (and convey to potential customers that you are an established, credible and successful business).
About 85% of people who use the Internet use search engines, such as Google, Yahoo! or MSN Bing. Yellow Pages is a directory, not a search engine. In other words, when a prospective customer is looking for companies in their area, they are more likely to type in a search at Google.com, for example, than to go to the online Yellow Pages to look up businesses. We help you find success with search engines. By achieving high positioning in the local, organic and sponsored results sections of the search engines, you can capitalize on significantly more traffic than you would receive from the online Yellow Pages alone.
- We create a directory listing using over 35 attributes and key points about your business, including products, services, service area, hours of operation, street address and website URL.
- We publish your business profile page and website, which creates a larger presence on the Web so you are found more easily. Once your information is live, Web crawlers from search engines read and store it and include it in search results.
- We distribute your business data to core Internet data providers and directories.
- We help potential customers find you when they search for your business or product offerings online.
- We accomplish this using organic search results, maps, mobile searches, and custom videos.
I have my own website. Will Local Splash affect it?
No, though our services will increase the activity on your website. The Local Splash directory listing links to your main website, placing it higher on search engine results pages. The intelligence of search engines allows them to associate your domain as the primary website while the Local Splash directory listing reinforces your business presence and adds to your stature as a successful business.
Will Local Splash help me get positive reviews?
Local Splash places your business information in various websites and directories, such as Yelp and Google Places, where your customers can provide positive reviews of your business. This is important as more and more people are going online to find out about prospective businesses from the perspective of their customers. As a Local Splash user, you will have access to getbusinessreviews.com. It provides you with some tools for promoting positive reviews from your customers.
How do I update my information if it changes?
Local Splash has an online tool to help you manage your business information. Once you become a customer, you will receive a user name and password to this easy-to-use system. You can access the system to review performance reports, update your business information, upload new photos and more. We also have a dedicated team of skilled customer service representatives who are available Monday through Friday to update your information.
How does my business get listed in the search engine results?
Local Splash ensures that your directory listing is crawled, indexed, and well-ranked with Google, Yahoo! and MSN Bing search engines. Your Local Splash directory listing gives search engines the data they need in a format they understand. This allows your business to be found in the most relevant searches for your particular business, products, and services.
What do search engine companies think about Local Splash?
Search engine companies have crawlers that comb the Internet to find as much information as possible. Plentiful, accurate, relevant, detailed search results are crucial to keep their users happy. Local Splash is committed to providing plentiful, accurate, relevant, detailed information about our clients’ businesses. Your business information, location, products, services and keywords are all disseminated to achieve optimal relevancy in search engine results.
How do you target customers in my area?
Our goal is to play matchmaker between your business and customers searching for the products and services you provide in your area. We target Web users geographically to get them to your business.
With our integrated mapping feature, your business will show up in Google Maps, Yahoo! Maps, and Bing when the Internet user is searching in your local area.
If a user specifies a geographic location in a search for a product/service (Plumber in Irvine, CA) then Google will search for plumbers in the specified area. If your business is located within that geographic area, then your company will appear in that user’s search results!
On the other hand, if a user performs a search on the Internet and does not specify a geographic location in the search, then Google will default the search to the user’s local area by identifying their IP address and geographic location. If your business is within that user’s local area and the user is searching for your type of product/service, then your company will show up on their map results!
Whether your customers are searching with a traditional search engine online, or searching using a mobile device, we use these methods to target them geographically.
- Fine tune your content, meta tags and keywords/phrases
- Submit your Web page to search engines and third party websites
While many SEO plans benefit your site, they do not position your business for a local search. Be very clear on what your SEO is doing. Steer clear of SEO software that “submits” your website to several areas. Often search engines consider automated submissions as spam. This will devalue your site and potentially ban your site from the search engine’s index.
Local Splash publishes enhanced and valuable data about your businesses, then directly posts that information with our search partners, directing them to include you in local searches. This is an excellent way to increase your business profile and attract more customers.
Do you guarantee specific results?
While we cannot guarantee top placement, we do specialize in getting you first page placement. Everything we do is focused on meeting that objective. Our Performance Promise states that if you are not found on the first page of a major search engine using your Primary Search Phrase or one of your five business categories after your second payment, call in and let us know and your next month is free.
The Local Splash Performance Promise applies only to clients that subscribe to the Local Splash service that includes all listing and distribution partners.
How long does it take to be found?
Once published in our directory, you will begin to see results in about 14 days on some search destinations and up to 60 days for others. Because data processing differs for each search engine, the turn-around time varies. Once there, your ranking will continue to increase over time.