Tag Archives: local seo industry news

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Facebook Buys Instagram for $1 Billion
Facebook CEO Mark Zuckerberg just announced that Facebook bought photo sharing application, Instagram, for $1 billion. The company plans to bring the 8-person staff of Instagram to Facebook so they can work together to keep improving on the photo sharing ability of both popular social networks.

Google AdWords Adds Zip Code Targeting, Location Insertion; Updates Location Targeting
Google recently announced new features in AdWords that will help users create ads that are more relevant to local customers.

Yahoo Confirms 2,000 Employees Getting the Axe
Yahoo recently stated that it plans to restructure and lay off 2,000 employees. The company currently has 14,000 employees and has not yet stated which departments the layoffs will occur.

Pinterest Now 3rd Most Popular Social Network
According to a recent study by Experian, Pinterest is now the 3rd most popular social network. The network attracted 21.5 million visits in one week in January, which is almost 30 times the total number of visits six months prior. This now gives Pinterest a larger audience than LinkedIn.

Google Analytics is Making its Way to Google+
According to Marketingland, slides from an official Google deck that show how to connect a Google+ page with Google Analytics have been leaked.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google Eliminates Another Link Network, BuildMyRank.com
Google’s battle with websites that try to get around the search algorithms in order to manipulate search results seems never-ending. However, according to Search Engine Land, on March 19, Google deindexed one of these websites, BuildMyRank.com.

Facebook Timeline Provides 46% Lift in Brand Page Engagement
According to a recent study by Simply Measured, brands are getting an average of 46% more engagement with Facebook Timeline. Read more details about the study here.

How the Web Uses Anchor Text in Links
SEOMoz recently conducted its annual ranking factor summary and found that page level link metrics are the most important ranking factor when paired with domain level link authority features. Read more here.

Despite Bing’s Rise, Google Still Dominates Search
According to Statista, while Google has been dominating Yahoo for several years, Bing has been steadily climbing. Check out the rest of Statista’s findings in this Inforgraphic.

Twitter Turns 6: From 140 Characters to 140 Million Users
According to Search Engine Watch, Twitter celebrated it’s 6th anniversary by announcing that is now has 140 million users.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Bing Fires Two Marketing Execs Over Vendor Issues
According to Search Engine Land, Microsoft recently fired two Bing executives for “mismanagement of company assets and vendor procurement.”

Google Shares 7 Tips With Free Web Hosting Sites to Avoid Penalties
Google recently shared reasons why it will remove websites from its index. The main reason why a website would be removed is if it doesn’t meet Google’s quality guidelines. Google’s main objective is to rid its index of spam websites that its users have no need for.

Too Much SEO? Google’s Working on an “Over-Optimization” Penalty for That
According to Search Engine Land, Google’s Matt Cutts made an announcement that Google is working on a search ranking penalty for websites that are “over optimized” during a panel at SXSW. The new penalty will be launched within the next few weeks.

9 Hot Social Networks to Watch
Although they haven’t had the same amount of success as Facebook and Twitter or the seemingly overnight success of Pinterest and Foursquare, these social networks are worth paying attention to. Don’t miss out on these 9 up-and-coming websites designed to connect people online and in real life.

Bing, Not Google, Favors Wikipedia More Often in Search Results
According to a recent study, when you conduct searches on Bing you’re more likely to see Wikipedia in your search results than for the same search on Google.