Category Archives: Organic SEO

Yesterday, the largest online strike in history took place in order to protest two bills before Congress. These bills are known as the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House.

PIPA and SOPA inspired approximately 75,000 websites to “blackout” or protest on January 18 in order to draw attention to the issues and encourage Congress to vote “no” on the bills. Google, Wikipedia, WordPress, Reddit and Tumblr were among the many websites that joined the fight against PIPA and SOPA.

“Members of Congress are trying to do the right thing by going after pirates and counterfeiters but SOPA and PIPA are the wrong way to do it,” said Google on their Take Action page.

Check out these SOPA/PIPA strike statistics from SOPAStrike.com to see exactly how large the outcry against the bills were yesterday. Voting begins on January 24, where do you stand on these issues?

Googlesopaprotest

GoogleplusSince Google+ is a new social network, your company may be having trouble getting the hang of it. As your company integrates Google+ into its social media routine, here are 3 don’ts to keep in mind from Hubspot.

1. Don’t post inconsistently. When Google+ launched for businesses, many companies rushed to set up their page. Some companies posted a few times during the weeks that followed, then as time went on the posting started to die down. When you don’t post consistently, you hurt your chances of gaining a regular following. Try to get into a routine when posting on social networks to avoid this. Whether you post once a day, or once a week, your readers will know what to expect when they visit your page and won’t be disappointed.

2. Don’t forget to apply for Direct Connect. Google+ Direct Connect lets users quickly navigate to a Google+ page using Google Search. When people search +YourCompanyName they’ll be able to get to your Google+ page from the Google search engine. If you don’t apply for Direct Connect, it will hurt your company Google+ page’s search rankings.

3. Don’t forget to utilize Circles. Circles is one of the main features that sets Google+ apart from other social networks. Circles allows you to put people into groups so when it comes time to share you can direct your posts toward the groups that would be most interested. Don’t just make every post “Public,” put thought into your Circles and post only to those who will be most engaged by the information you are sharing at the moment.

Google+ is still a new social network and it will take time to get into the habit of posting on it as well as figuring out all the features it has to offer. Be patient and don’t abandon it; Google+ is here to stay and those who embrace it in the beginning stages will have the most success with it in the future.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google +1 Button Hides in Search Results
Google has changed the behavior of the Google +1 button as it’s seen in the search results. It’s now hidden until you put your cursor over the search results, then it is displayed and clickable.

Marketing Land, Search Engine Land’s Sister Site Launches
Search Engine Land recently turned 5 years old and launched its sister site, Marketing Land.

Survey Says SEO The Single Most Important Marketing Channel for SMBs
A new merchant confidence survey conducted by MerchantCircle/Reply.com shows that search engine optimization is the marketing channel most small businesses would choose if they could only use one.

The New Twitter: Everything You Need to Know
Twitter recently got a major update with a new look and new features. Check out this article to see what’s different.

5 Key Digital Media and Advertising Trends for 2012
Check out these new media predictions for 2012 to prepare your company for the trends that lie ahead.