Category Archives: Organic SEO

4 SEO Practices You Should Be Following Now

Last Updated On August 13th, 2014Organic SEO, ,

Searchengineoptimization1With so much competition on the Internet today, companies need to make sure they’re using the best search engine optimization (SEO) tactics possible in order to pull ahead of the rest. The world of SEO is constantly changing, which means it’s important to keep up with the latest techniques. Here are 5 of the best SEO practices you should be carrying out for your company today.

1. Concentrate on local SEO. Many Google searches performed today include Google Places listings and according to recent eye track studies, people are looking at them first. If you are a local business owner, it’s important for your business to show up in the local listings and Maps results. Increase your chances by claiming your Google Places page, optimizing it and encouraging your customers to leave reviews on it.

2. Choose the right keywords. When you’re choosing which keywords to optimize for, make sure you’re thinking about what actual people would search for. People turn to search engines because they have a question. Do your best to guess what those people would be searching for and optimize for those keyword phrases. Be sure to include some long tail keywords (longer keyword phrases), because they are less competitive, meaning you’ll be more likely to rank on the first page of the results when users search for that query.

3. Concentrate on winning content, to naturally gain high quality links. The more links that lead back to your website or blog, the better rankings it will receive. Google can spot paid and spam links so be sure to only pursue high quality link backs in order to receive higher rankings.

4. Integrate search and social media. Social media networks are now highly influencing search results. Concentrate on getting Facebook “likes,” Twitter “retweets” and Google +1’s in order to boost your rankings. Make your content interesting and entertaining to encourage others to share it.

Top SEO News: Week of October 31, 2011

Last Updated On March 14th, 2024Organic SEO, , , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Search Dominates Other Sources for Local Information – Study
A new study performed by Harris Interactive showed that search is the most dominant way people look for local business information. The study also showed that on mobile devices, review sites have just as much influence as search engines. Read on for details.

Facebook Says 600,000 Accounts Compromised Per Day
In a blog entry, Facebook stated that every day 600,000 log-ins are compromised. Facebook’s proposed solution to this is “trusted friends.” If you’re locked out of your account, Facebook will send codes to your friends to give to you.

Google Introduces “Bid for Calls” on the PC
Google is now getting ready to launch, “bid for calls,” a pay-per-call (PPCall) offering on your PC. Find out the details here.

Do You Have Duplicate Content Issues Across Domains? Google Will Now Alert You
Google recently launched a new message alert to let site owners know when a particular URL doesn’t appear on Google because it has been flagged as a duplicate URL on a different domain. Read the full story here.

Powered by Nokia, the New Yahoo Maps Goes Live
The new Nokia-powered Yahoo Maps (NokiHoo) has just gone live in the US and Canada. Can it compete with Google Maps? Find out here.

How to Get Customer Reviews

Last Updated On August 13th, 2014Organic SEO, , , ,

Many businesses run into problems when trying to gain customer reviews. It’s difficult to get a lot of people to take the time to write a positive review when reviews are often only fueled by a negative experience. However, review sites like Yelp have encouraged people to write reviews (both positive and negative) to help the social community better understand a business location. Great reviews can not only help entice new customers to your location, they can also boost your search engine ranking. But how do you go about getting them? Here are 5 tips to help you do just that.

1. Email a follow up: Offer something like a percentage off your product or a small gift if your customer provides an email address. Once you have their email, you can send them a follow up email thanking them for stopping by your business location and asking them to write a review. Provide a link to your business on the review site of your choice to make it even easier for them.

2. Add reviews to your website: Letting people write reviews directly on your site simplifies the process, which means they’re more likely to do it. Allowing people to write reviews directly on your site will also help your product pages rank higher because you’ll always have fresh, unique content on them.

3. Give the people what they want: One key to getting more reviews is to actually listen to the reviews you receive. If people are constantly asking for a change in your product or service, make sure to give it to them. Once others see that your business actually values their customers’ opinions, they’ll be more likely to write a review of their own.

4. Window clings and receipts: Print a little blurb on each receipt you print asking your customer to write a review on Google or the other review site of your choice. Have a window cling or sticker made and put it somewhere people will see, like on the door of your establishment. The more you bring people’s attention to writing a review, the more likely they’ll be to do it.

5. Give away free samples. The more people trying out your product, the more people you’ll have talking about it. Also, when you’re asking people to do something, free stuff usually helps motivate them to do it.

Reviews can be extremely powerful and can often determine whether a potential customer chooses you over your competitor. However in order to get reviews, you must first make sure your business is listed in local business directories/review sites. Local Splash can make sure your business is listed and claimed. Find out more information about our directory submission services here.