How important is your domain to your business?
You may think as long as you have a great website and useful services, people will visit your site, right?
Well, not so fast…
Your domain name is the key factor of your website. It wouldn’t be an understatement to say it could make or break your business, so it is imperative you choose a domain that works for you.
That’s where we can help.
Choosing a domain name is more of an art than an exact science. So here are some tips and tricks we recommend following when choosing the best domain for your business. This will ensure your customers get the right first impression, that your brand is clearly defined, and your SEO is performing to the best of it’s ability.
Brandable over Generic
Using unique keywords vs keyword stuffing
Reputation
Choose a domain that best represents your company, your services or your ideals.
Using Niche Keywords
A keyword/service in your domain can be great for SEO, but be wary of keyword stuffing!
The Golden Ratio
Shorter domains are more memorable. The best domains average around 11-12 characters. Once you go over 16-20 you start to lose your identifiable brand.
Avoid Hyphens & Numbers
Sometimes it’s unavoidable for the sake of a brand. But sticking to letters only is the best method to staying memorable with your domain.
Easy To Pronounce/Type
Whether you’re giving your website out over the phone or helping someone to find it, you want to avoid any chance of a mistake. Sometimes you only get one shot!
Top Level Domains (TLD’s) & Extensions
Your first option should be to check if your domain is available with .com – but don’t be afraid to venture into other extensions. You can sometimes find the domain you want using .net, .org or .pro as another option.
Darren Shaw is the Founder and President of