Category Archives: Search Engine News

PayPal President, Scott Thompson Named CEO of Yahoo

Last Updated On August 13th, 2014Search Engine News, , , ,

YahooYahoo! recently appointed PayPal President, Scott Thompson, as the new CEO. Thompson, who was PayPal’s CTO before being named President of the company, will bring more knowledge and technology background to the role of Yahoo! CEO than the previous CEO, Carol Bartz, who was fired last September.

According to the official Yahoo! press release, as the PayPal President, Thompson helped drive customer engagement and expand PayPal’s user base from 50 million to over 104 million active users in 190 countries worldwide.

Thompson will be facing many challenges to help stabilize Yahoo!, a company that has been struggling since Facebook and Google began dominating the display advertising segment of the online ad market. What do you think? Can Scott Thompson help bring Yahoo back to the industry leader it once was?

2011’s Most Popular Google Searches

Last Updated On March 14th, 2024Local SEO, Search Engine News, , ,

Google recently analyzed the billions of searches conducted in 2011 and released its annual Zeitgeist report which showed the most popular search terms of the year. The search engine also compared these results with the results of 2010 to show interesting trends.

According to the information, Rebecca Black was the number one fastest-rising search term globally, followed by Google+ and Ryan Dunn. In the U.S., Rebecca Black was still the fastest-rising search term, followed by Google+ and Hurricane Irene.

The data also showed that in the U.S. the fastest-rising for Google Maps was International Airport, followed by Ikea and Wells Fargo.

Check out this video from Google for a recap of the most popular searches of 2011.

Top SEO News: Week of December 19, 2011

Last Updated On March 14th, 2024Search Engine News, , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Search Trumps Social For Local Business Information
A recent survey shows that search engines are the top sources for information about local businesses online. Thirty-eight percent of people surveyed get their information from search engines where only 3% rely on social networks and Twitter.

Google+ Overhauls Photos, Stream Control and Notifications
Google recently added new features to Google+ as a result of popular user requests. Google also made improvements to the already existing features of the new social network.

Google and Bing Have “Won a Major Victory” Over Content Farms, Study Says
According to the newest issue of New Scientist magazine, search engines have “won a major victory” against content farms. According to the study, Google has been the most active in the fight against content farms, dating back to the initial launch of the Panda update in February 2011.

Bing, Yahoo Now Neck & Neck in US Search Market Share
According to a study by comScore, Bing and Yahoo are practically tied for the US search market share, Bing with 14.80% and Yahoo with 15.20%. Both are significantly behind Google, which currently holds 65.60% of the market share.

How the World Googled in 2011
Google recently released its annual Zeitgeist report which displays the most popular search terms of 2011. Google also compared the searches from this year to last year to show emerging trends and other information.