According to a recent survey by Balihoo, 47.3% of national brands plan to invest more money in local search in 2013 than in 2012. Forty-four percent said they will invest the same amount in 2013 as they did in 2012.
The companies reported that most of that budget will go to mobile local marketing. In fact over 34% expect to use mobile as a major marketing technique in 2013, up 2% from last year.
Other interesting findings:
- Companies that earn an average revenue of $100 million to $250 million are more likely to use social media more often
- 87% of national brands are not properly represented on local affiliate websites
- Only 8.6% of companies said they will spend less on local marketing in 2013 than they did in 2012