Blog - Local Splash

Posting through Google Business Profile lets you publish your services, specials and announcements directly to Google Search and Maps. It can increase traffic, rankings, and help you interact with potential clients.

Below are examples of posts you can create on your Google Business Profile page.

1) Call us today to learn more about our affordable pricing and expert services!

2) We’re a local trusted company, call now to take advantage of our free estimates! Quick, easy, affordable services.

3) Don’t panic if you’ve left your taxes until the last minute — we’re happy to help you during our dedicated clinics. Book a 15-minute slot, beginning at 7:30 AM on April 10 through 7:30 PM on April 14, and our expert accountants will get you going in the right direction, advising on the appropriate forms, deductions and special circumstances. Call us for a free quote.

4) Get your best friend ready for summer with a complete grooming and paw cleanup for only $50, now through Friday. (Be sure to ask to see our selection of snazzy bandanas — free with any grooming service!) Book now!

Last week the online search world experienced an earthquake. The earth didn’t actually move, but our search results experienced a significant “shake” when Google released what has been dubbed the “Pigeon” update. For local businesses, this update has been extremely positive, displaying business listings in a huge percentage of its queries. We have discovered that small businesses, locally searched, may actually see a big gain as a result of the Pigeon update. Let me explain some of our findings. Initially, many who reviewed results after the update concluded that local Map Packs were significantly reduced in Google search results. The initial data that MOZ released suggested a grim picture with a huge reduction in Map Packs. However, upon further inspection, the queries performed lacked user location. For years Google has detected user’s physical location and used that information to deliver unique search results. Now it appears that setting location is necessary to return the most relevant local results. Continue reading →

Darren Shaw is the Founder and President of Whitespark a digital marketing and tools provider that focuses on local businesses. Probably most well known for the awesome Local Citation Finder tool, Darren is one of the leading experts in local search and someone who I have learned quite a bit from. His talk at SearchLove West last year was an excellent “how to” on the citation cleanup process.
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Make great business posts

Pigeons Fly, Lifting Businesses Into Local SERPs

Local Search Interviews: Darren Shaw