Category Archives: Local SEO

This is a collection of all Local Splash Blog posts that cover Local SEO

The Yahoo! User Interface has Changed

Last Updated On August 13th, 2014Local SEO, , , , , , , , , ,

The Yahoo! Local Account Dashboard now has a new layout (see Figure 1). Here are the changes we noticed with the new Yahoo! User Interface:

  • Users now must verify their Yahoo! Local Listing. Verification can be done by phone, text, email message to the promoted email or a letter sent to the business address (see Figure 2)
  • The “Sign Up” button and “Edit” button on the Yahoo! Dashboard account now serve the same function
  • Facebook and Twitter can be linked on Yahoo! Local Listings
  • Users can now upload a logo when re-submitting rather than only when submitting listings for the first time
  • There is a new option that allows users to preview what the listing looks like in the search results as well as the option that allows you to preview your listing before its published
Local Splash will keep you current with the latest updates on the Yahoo! Local changes as progress continues to be made. 

Yahoo new

Figure 1

Yahoo verification

Figure 2

Breaking News: Yahoo! Announces New CEO

Last Updated On August 13th, 2014Local SEO, Search Engine News, , , , , ,

MarissamayerYahoo! just announced Marissa Mayer has been named the company’s new CEO. Mayer’s previous experience includes 13 years at Google, where she was the VP of Search Product and most recently responsible for Local, Maps and location services.

According to Business Insider, Mayer was Google’s first female engineer. She helped launch over 100 new products and features including toolbar, iGoogle, Google Instant, Gmail, Google News and image, book and product search. She was also responsible for integrating Google Local into Google Everything search results.

Mayer, the fifth Yahoo! CEO in five years, follows Scott Thompson who resigned from his position after a scandal involving false credentials on his resume. According to LA Times, Yahoo! made the announcement after the markets closed. During the trading hours, shares fell $.09. However, in after hours trading, after the announcement was made, shares were up over 2%.

Latest comScore Findings Show Google & Bing’s Growth in Search Market

Last Updated On June 2nd, 2023Local SEO, , , , , ,

The latest comScore findings show that Google is growing and gaining more control with 66.8% of the search market, up .1% from last month. Bing is still very far behind Google with 15.6% of the search market, however it’s up .2% from last month which shows it is gaining traction. Yahoo, on the other hand, continues to lose its grasp on the search market with a .4% decrease from last month which brings it to 13% of the search market.

Check out this graph from comScore for all of the details.

Comscoresearchreportjune2012