Mobile marketing is quickly becoming a large part of local SEO because consumers are using their mobile phones to search for businesses close to their current location. Mobile search has allowed consumers to find local businesses that are nearest to them while they’re on the go, which is why local SEO and mobile search are becoming so important. Here are some tips from MSNBC to help you begin mobile marketing for your company today.
1. Use location-based applications. Many consumers are using free mobile applications (apps) to find the businesses they need, in their location while they’re on-the-move. These apps like Foursquare, Google Places, Yelp and Merchant Circle are also local directories. It’s important to make sure your business is found in these directories so they can be found on mobile devices. Go online and create or claim your business listing. Then optimize it and ask current customers to leave a review. This will help ensure people see your business when using these apps for search.
2. Make sure your website is mobile-device-friendly. Test your website on an iPhone, Android, BlackBerry, iPad and other popular mobile devices to see how it appears. If it doesn’t look right, don’t worry, there’s plenty of tools that you can use to create a mobile-friendly site. Try Mobify, Wirenode or MoFuse.
3. Make your own mobile app. This is a great way to connect with your consumers as well as drive sales through real-time promotions and local marketing. Mobile apps can also be used to enhance customer service by answering frequently asked questions, or for entertainment such as a game. Its up to you to decide how you can best incorporate your mobile application into your business plan.