According to the “Mobile Audience Insights Report,” recently published by JiWire, about 80% of consumers want the ads on their mobile smartphones to be relevant to their location. The report also shows that about 75% of the consumers who have seen location-targeted ads on their mobile devices have taken some kind of action after viewing it. Thirty-one percent of consumers clicked on the locally-targeted ad, 21% searched for the business’s location closest to them and 21% researched the brand further after seeing the mobile advertisement.
The report also showed that the way people responded to the local ads varied depending on what kind of mobile device they were using. Twenty-five percent of iPhone users were more likely to research the company after viewing the ad, 25% of Android users were more likely to search for the closet business location and 21% of Blackberry users were most likely to make a purchase immediately after viewing.
To view all of the findings, check out the full report from JiWire here.
According to the Google Mobile Ads Blog, Google recently launched an initiative called “GoMo,” which is meant to help businesses make the transition to mobile easier. GoMo is short for “go mobile” and is designed to help businesses that have a mobile presence set up, but are having trouble with it.
Many times, businesses make the transition to mobile to find that their website does not translate well onto smart phones. This can cause frustrated customers to migrate away from your site; something business owners do not want. The Google Mobile Ads Blog directs users to HowToGoMo, which shows them how their site looks on a mobile phone as well as provides resources to help build their website.
“Every day more and more of your customers are looking for you…on mobile devices,” wrote Jesse Haines, Google Mobile Ads Marketing team member. “If you don’t have a site that works for mobile, you’re missing out.”
According to Google, 61% of users are unlikely to return to a site that’s not mobile-friendly. However, when a site is built for mobile, customer engagement increases by 85%.
According to a recent article in Visibility magazine, 70% of the world’s population now owns a mobile phone and more than 45% of the new mobile phone sales are smartphones. By 2014, mobile Internet usage is predicted to surpass desktop Internet usage, which is why mobile marketing is a crucial tactic to begin thinking about now. The Visibility magazine article outlined some tips for driving sales with mobile marketing, here are the top 5.
1. Create a mobile website. Create a mobile-friendly website design in order to provide a more user-friendly experience for your visitors. Have a clickable phone number at the top of each page so that visitors can call you at any time. Making it easy for them to call you will make it more likely that they will.
2. Direct users to your mobile website. Once you’ve created your mobile-friendly site design, it’s important to add a script to your main website that redirects mobile visitors to the mobile version.
3. Create an iPhone app. Apps are a great advertising tool that will keep you on your customers’ minds as they go through the purchase decision stages. An easy app to design is a “tip of the day” app. Make it free and include a daily notification so people remember to visit your app once it’s on their phone.
4. Use QR codes. Use QR codes in offline advertising campaigns. Add them to flyers, magazine ads, window clings, etc. to allow mobile phone users to visit your site by scanning the QR code with their phone. The QR code can link to your website, Facebook fan page, a landing page or a call phone number.
5. Utilize Google Adwords for Mobile. Using Google Adwords, you can target your advertising to mobile phones. This means that people who are searching for your product or service on Google using their mobile phones will be able to see your ad. The mobile ads include a clickable phone number which make it fast and easy for users to contact you.
Local Splash can help you with your mobile marketing campaign. To learn more about our mobile services, visit our website.