Check out this awesome Infographic from comScore, Localeze and 15miles, “The United States of Local Search.” According to comScore, local search results are the most relevant search results and are therefore the most trusted by consumers.

Interesting takeaways:

  • 49% of local searches are conducted without a specific business in mind.
  • 60% of all local searchers use daily deals.
  • Most daily deal users return to businesses they’ve visited in the past.
  • 61% of smartphone users search for local info on-the-go with their devices
  • 49% of mobile users use apps for local searches.
  • Social media local business search has jumped 67% since 2010.