According to the “Mobile Audience Insights Report,” recently published by JiWire, about 80% of consumers want the ads on their mobile smartphones to be relevant to their location. The report also shows that about 75% of the consumers who have seen location-targeted ads on their mobile devices have taken some kind of action after viewing it. Thirty-one percent of consumers clicked on the locally-targeted ad, 21% searched for the business’s location closest to them and 21% researched the brand further after seeing the mobile advertisement.
The report also showed that the way people responded to the local ads varied depending on what kind of mobile device they were using. Twenty-five percent of iPhone users were more likely to research the company after viewing the ad, 25% of Android users were more likely to search for the closet business location and 21% of Blackberry users were most likely to make a purchase immediately after viewing.
To view all of the findings, check out the full report from JiWire here.