Tag Archives: local search engine optimization

Latest comScore Findings Show Google & Bing’s Growth in Search Market

Last Updated On June 2nd, 2023Local SEO, , , , , ,

The latest comScore findings show that Google is growing and gaining more control with 66.8% of the search market, up .1% from last month. Bing is still very far behind Google with 15.6% of the search market, however it’s up .2% from last month which shows it is gaining traction. Yahoo, on the other hand, continues to lose its grasp on the search market with a .4% decrease from last month which brings it to 13% of the search market.

Check out this graph from comScore for all of the details.

Comscoresearchreportjune2012

Recent Study Shows 66% of National Brands Invest in Local Marketing

Last Updated On August 13th, 2014Local SEO, , , , , , , ,

Local search engine optimizationAccording to an article from MarketingProfs.com, a study by Balihoo stated that 66% of national brands invest in local marketing but only 42% measure the return on investment. However, 56% of national brands track the ROI of their national marketing campaigns.

Other interesting findings from the study include:

  1. Large national brands with annual revenues of $1 billion of more are 49% more likely than small national brands to invest in local marketing.
  2. When looking for marketing information, most brands seek industry research (57.7%) followed by marketing and ad publications (48.2%) then national industry organizations (37.9%).
  3. The top 3 marketing challenges among national brands for 2012 are lack of marketing budget, measurement and metrics and lead generation

It can be hard to measure the ROI of a local SEO campaign. That is why it’s important to always ask your new customers how they found you. If they say they found you online, you know your Internet marketing campaign is working and you can continue by building a well rounded campaign that includes local SEO, traditional SEO, social media, mobile marketing and pay-per-click (PPC).

How do you measure the ROI of your marketing efforts?

Google Announces Improved Mobile Search Experience

Last Updated On August 13th, 2014Mobile Marketing, , , , , , , ,

AndroidjellybeanAccording to Search Engine Land, Google recently announced its improved Google search user interface, a Siri-like female voice that will read you search results and Google Now, an application that takes your calendar, location and other data inputs and gives you information it thinks you can use.

Google’s response to Apple’s Siri: Google recently announced its improved voice search including a female assistant that reads certain categories of search results out loud. This new assistant was presented as an extension of voice search.

Google Now: To access Google Now, you will be able to touch the search box to get information based on your current location, the time of day and your Google calendar. This could include information on the local businesses around you, sports scores and train/bus schedules; anything Google thinks you may be interested in at that current time based on the information it can gather about you.

These updates will be part of Jelly Bean, the new update for Android which will be available to the public in mid-July. Have you started your mobile marketing campaign? Check out Local Splash’s mobile marketing services here.