The latest comScore findings show that Google is growing and gaining more control with 66.8% of the search market, up .1% from last month. Bing is still very far behind Google with 15.6% of the search market, however it’s up .2% from last month which shows it is gaining traction. Yahoo, on the other hand, continues to lose its grasp on the search market with a .4% decrease from last month which brings it to 13% of the search market.
Check out this graph from comScore for all of the details.
According to an article from MarketingProfs.com, a study by Balihoo stated that 66% of national brands invest in local marketing but only 42% measure the return on investment. However, 56% of national brands track the ROI of their national marketing campaigns.
Other interesting findings from the study include:
It can be hard to measure the ROI of a local SEO campaign. That is why it’s important to always ask your new customers how they found you. If they say they found you online, you know your Internet marketing campaign is working and you can continue by building a well rounded campaign that includes local SEO, traditional SEO, social media, mobile marketing and pay-per-click (PPC).
How do you measure the ROI of your marketing efforts?
Check out our first Infographic, filled with local SEO statistics and other facts.
Key Takeaways for you to repost/tweet/share:
