Tag Archives: local seo company

marissa mayer yahoo.gi .topAccording to Business Insider, Yahoo! CEO, Marissa Mayer, recently warned shareholders that she might not return the $4 billion Yahoo is going to get selling its stake in Chinese Internet company, Alibaba.

The original plans included returning the after-tax money to shareholders. However, according to an SEC filing, Mayer is currently reviewing the plans for the money, which may lead to changes to the current plans:

“On July 17, 2012, Marissa Mayer became the Chief Executive Officer and a member of the Board of Directors of Yahoo! Inc. (the “Company”). As reported in our Form 10-Q for the quarter ended June 30, 2012 filed today with the Securities and Exchange Commission, Ms. Mayer is engaging in a review of the Company’s business strategy to enhance long term shareholder value. As part of that review, Ms. Mayer intends to review with the Board of Directors, among other things, the Company’s growth and acquisition strategy, the restructuring plan we began implementing in the second quarter of 2012, and the Company’s cash position and planned capital allocation strategy. This review process may lead to a reevaluation of, or changes to, our current plans, including our restructuring plan, our share repurchase program, and our previously announced plans for returning to shareholders substantially all of the after tax cash proceeds of the initial share repurchase under the Share Repurchase and Preference Share Sale Agreement we entered into on May 20, 2012 with Alibaba Group Holding Limited.”

Mayer’s move suggests that she plans to use the money toward something that will help breathe new life into the company. Perhaps buying a start up that will help with their social, local, mobile efforts. What do you think?

gmailintegratedinsearch

According to Search Engine Land, Google just announced this morning that they will be including emails from Gmail in search results. Users will be able to search Google and find relevant emails and shared links from their Gmail account directly in the search results. Users will also be able to search for contacts they’ve emailed recently and see their messages as well as get updated information and statuses for upcoming flights.

This Gmail integration is currently available in trial mode. You can sign up to try it out here.

Check out this awesome Infographic from comScore, Localeze and 15miles, “The United States of Local Search.” According to comScore, local search results are the most relevant search results and are therefore the most trusted by consumers.

Interesting takeaways:

  • 49% of local searches are conducted without a specific business in mind.
  • 60% of all local searchers use daily deals.
  • Most daily deal users return to businesses they’ve visited in the past.
  • 61% of smartphone users search for local info on-the-go with their devices
  • 49% of mobile users use apps for local searches.
  • Social media local business search has jumped 67% since 2010.

localSearchInfographic