Tag Archives: local seo company

Breaking News: Yahoo! Announces New CEO

Last Updated On August 13th, 2014Local SEO, Search Engine News, , , , , ,

marissamayerYahoo! just announced Marissa Mayer has been named the company’s new CEO. Mayer’s previous experience includes 13 years at Google, where she was the VP of Search Product and most recently responsible for Local, Maps and location services.

According to Business Insider, Mayer was Google’s first female engineer. She helped launch over 100 new products and features including toolbar, iGoogle, Google Instant, Gmail, Google News and image, book and product search. She was also responsible for integrating Google Local into Google Everything search results.

Mayer, the fifth Yahoo! CEO in five years, follows Scott Thompson who resigned from his position after a scandal involving false credentials on his resume. According to LA Times, Yahoo! made the announcement after the markets closed. During the trading hours, shares fell $.09. However, in after hours trading, after the announcement was made, shares were up over 2%.

Google Announces Improved Mobile Search Experience

Last Updated On August 13th, 2014Mobile Marketing, , , , , , , ,

androidjellybeanAccording to Search Engine Land, Google recently announced its improved Google search user interface, a Siri-like female voice that will read you search results and Google Now, an application that takes your calendar, location and other data inputs and gives you information it thinks you can use.

Google’s response to Apple’s Siri: Google recently announced its improved voice search including a female assistant that reads certain categories of search results out loud. This new assistant was presented as an extension of voice search.

Google Now: To access Google Now, you will be able to touch the search box to get information based on your current location, the time of day and your Google calendar. This could include information on the local businesses around you, sports scores and train/bus schedules; anything Google thinks you may be interested in at that current time based on the information it can gather about you.

These updates will be part of Jelly Bean, the new update for Android which will be available to the public in mid-July. Have you started your mobile marketing campaign? Check out Local Splash’s mobile marketing services here.

Google Product Update: What’s New with Analytics?

Last Updated On August 13th, 2014Search Engine News, , , , , , , , ,

googleanalyticsmobileWe just received our Monthly Product Update from Google Analytics and thought it would be a great idea to share what’s new with our readers. This month, Google is focusing on integrating more mobile tools into Analytics. There’s a new Analytics App that allows users to view their Analytics account from their mobile phones as well as a new tool to measure the success of your Mobile Apps.

Google Analytics App for Android: This app allows you to access the same accounts you can from your desktop browser on your mobile phone. Now you can check out your Analytics reports on-the-go.

Mobile App Analytics: This new tools allows mobile developers and marketers to measure metrics such as new/active users, engagement metrics such as visitor flow, loyalty and app crashes and outcome metrics such as goal conversions and in-app purchases. This tool will help mobile developers create better apps that their customers will respond to.

Intelligence Alerts: These alerts are now in your Google Analytics dashboard. Gone are the days you must click on the Intelligence tab or check your email to see your alerts.

Browser Size Analysis: Find out what your users are actually seeing “above the fold” on your website with this new tool. This will allow you to tweak the design of your homepage to ensure your customers are seeing the most important aspects of the page.