Tag Archives: local seo news

PayPal President, Scott Thompson Named CEO of Yahoo

Last Updated On August 13th, 2014Search Engine News, , , ,

yahooYahoo! recently appointed PayPal President, Scott Thompson, as the new CEO. Thompson, who was PayPal’s CTO before being named President of the company, will bring more knowledge and technology background to the role of Yahoo! CEO than the previous CEO, Carol Bartz, who was fired last September.

According to the official Yahoo! press release, as the PayPal President, Thompson helped drive customer engagement and expand PayPal’s user base from 50 million to over 104 million active users in 190 countries worldwide.

Thompson will be facing many challenges to help stabilize Yahoo!, a company that has been struggling since Facebook and Google began dominating the display advertising segment of the online ad market. What do you think? Can Scott Thompson help bring Yahoo back to the industry leader it once was?

Local Search Pioneer, WebVisible, Shuts Down

Local SEO, SEO News, , ,

Local Internet advertising company, WebVisible—one of the first companies that focused on Local Search–recently announced that the company is shutting down. According to an email, which was sent to all the WebVisible employees, the company found itself in a debt load that was too much to overcome. Silicon Valley Bank foreclosed on its loan to the company and will be taking its assets and collecting all remaining payments. The employees of the company were informed of this on December 27, 2011, the last official day of operation for WebVisible.

According to Crunchbase, WebVisible, a leading name in local online advertising, was based in Southern California. Its advertising products were powered by its Geneva software, which bought advertising space across a variety of media to make sure customers (mainly small businesses) received effective local targeting advertising.

If you were a WebVisible customer and are looking for a company to take over your Local Search initiatives, Local Splash can assist. Local Splash can pick up where WebVisible left off, using our proprietary technology to get your local business found on the first page of the top search engines, Google, Yahoo! and Bing. Local Splash puts an emphasis on local search, which is more cost effective when compared to local PPC, WebVisible’s concentration. Learn more about our services here and call today to speak to one of our dedicated customer service team members to help you make the transition to Local Splash. Don’t wait; make sure your business continues to be found by potential customers online today.

Top SEO News: Week of December 19, 2011

Last Updated On March 14th, 2024Search Engine News, , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Search Trumps Social For Local Business Information
A recent survey shows that search engines are the top sources for information about local businesses online. Thirty-eight percent of people surveyed get their information from search engines where only 3% rely on social networks and Twitter.

Google+ Overhauls Photos, Stream Control and Notifications
Google recently added new features to Google+ as a result of popular user requests. Google also made improvements to the already existing features of the new social network.

Google and Bing Have “Won a Major Victory” Over Content Farms, Study Says
According to the newest issue of New Scientist magazine, search engines have “won a major victory” against content farms. According to the study, Google has been the most active in the fight against content farms, dating back to the initial launch of the Panda update in February 2011.

Bing, Yahoo Now Neck & Neck in US Search Market Share
According to a study by comScore, Bing and Yahoo are practically tied for the US search market share, Bing with 14.80% and Yahoo with 15.20%. Both are significantly behind Google, which currently holds 65.60% of the market share.

How the World Googled in 2011
Google recently released its annual Zeitgeist report which displays the most popular search terms of 2011. Google also compared the searches from this year to last year to show emerging trends and other information.