Tag Archives: local seo news

Week of November 7, 2011

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google+ Pages Now Open for Businesses, Brands, Places & More
Google+ Pages are launching today and will be available to everyone within the next couple days. Now brands, businesses and places will be able to participate in the Google+ social network.

Search Engines Primary Source for Local Information
According to MDG Advertising, 74% of consumers use search engines when looking for information related to local businesses online. MDG predicts that local search will continue to grow as the years progress. In 2015, MDG speculates that 30% of all searches will have local intent.

Deal With It! Discounts Drive Brand Love on Social Media
A new survey conducted by Nielsen shows that the top reason for following or liking a brand, company or celebrity on a social networking site is to receive discounts and special offers.

Google Search Algorithm Change for Freshness to Impact 35% of Searches; Twitter Firehose Remains Off
Google just announced that it will be changing its algorithm in order to make search results “fresher.” This change will affect 35% of all searches.

Confirmed: Google Testing New “Sources” Display in Search Results
Google has confirmed that it’s testing a new content application in the search results called Sources. Learn more about this new content module here.

google gomoAccording to the Google Mobile Ads Blog, Google recently launched an initiative called “GoMo,” which is meant to help businesses make the transition to mobile easier. GoMo is short for “go mobile” and is designed to help businesses that have a mobile presence set up, but are having trouble with it.

Many times, businesses make the transition to mobile to find that their website does not translate well onto smart phones. This can cause frustrated customers to migrate away from your site; something business owners do not want. The Google Mobile Ads Blog directs users to HowToGoMo, which shows them how their site looks on a mobile phone as well as provides resources to help build their website.

“Every day more and more of your customers are looking for you…on mobile devices,” wrote Jesse Haines, Google Mobile Ads Marketing team member. “If you don’t have a site that works for mobile, you’re missing out.”

According to Google, 61% of users are unlikely to return to a site that’s not mobile-friendly. However, when a site is built for mobile, customer engagement increases by 85%.

More for details read the full blog post on the Google Mobile Ads Blog.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Search Dominates Other Sources for Local Information – Study
A new study performed by Harris Interactive showed that search is the most dominant way people look for local business information. The study also showed that on mobile devices, review sites have just as much influence as search engines. Read on for details.

Facebook Says 600,000 Accounts Compromised Per Day
In a blog entry, Facebook stated that every day 600,000 log-ins are compromised. Facebook’s proposed solution to this is “trusted friends.” If you’re locked out of your account, Facebook will send codes to your friends to give to you.

Google Introduces “Bid for Calls” on the PC
Google is now getting ready to launch, “bid for calls,” a pay-per-call (PPCall) offering on your PC. Find out the details here.

Do You Have Duplicate Content Issues Across Domains? Google Will Now Alert You
Google recently launched a new message alert to let site owners know when a particular URL doesn’t appear on Google because it has been flagged as a duplicate URL on a different domain. Read the full story here.

Powered by Nokia, the New Yahoo Maps Goes Live
The new Nokia-powered Yahoo Maps (NokiHoo) has just gone live in the US and Canada. Can it compete with Google Maps? Find out here.