Tag Archives: online marketing

GoogleplusSince Google+ is a new social network, your company may be having trouble getting the hang of it. As your company integrates Google+ into its social media routine, here are 3 don’ts to keep in mind from Hubspot.

1. Don’t post inconsistently. When Google+ launched for businesses, many companies rushed to set up their page. Some companies posted a few times during the weeks that followed, then as time went on the posting started to die down. When you don’t post consistently, you hurt your chances of gaining a regular following. Try to get into a routine when posting on social networks to avoid this. Whether you post once a day, or once a week, your readers will know what to expect when they visit your page and won’t be disappointed.

2. Don’t forget to apply for Direct Connect. Google+ Direct Connect lets users quickly navigate to a Google+ page using Google Search. When people search +YourCompanyName they’ll be able to get to your Google+ page from the Google search engine. If you don’t apply for Direct Connect, it will hurt your company Google+ page’s search rankings.

3. Don’t forget to utilize Circles. Circles is one of the main features that sets Google+ apart from other social networks. Circles allows you to put people into groups so when it comes time to share you can direct your posts toward the groups that would be most interested. Don’t just make every post “Public,” put thought into your Circles and post only to those who will be most engaged by the information you are sharing at the moment.

Google+ is still a new social network and it will take time to get into the habit of posting on it as well as figuring out all the features it has to offer. Be patient and don’t abandon it; Google+ is here to stay and those who embrace it in the beginning stages will have the most success with it in the future.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

comScore Media Matrix Ranks Top 50 U.S. Web Properties for August 2011
comScore, Inc., a leader in measuring the digital world released its monthly analysis of U.S. web activity at the top online properties for August 2011 based on data from the comScore Media Metrix service. Download the press release for more information here.

Google Wallet Launch Largely Symbolic but Important
Google is set to launch its new application, Google Wallet today. The app is meant to “make your phone your wallet,” and will be only available to a select few individuals to start.

Content Strategy: 7 Tips to Make Your Blog Stickier
Want to entice readers to your blog and convince them to stay? These tips will help make your blog more engaging and therefore urge people to “stick” around longer.

Facebook Plays Nice with Twitter, Will Allow Users to Turn Wall Posts Into Tweets
According to recent reports, users will soon be able to sync their Facebook and Twitter accounts.

Google, Yelp, Others to Appear at Antitrust Hearing Wednesday

The Senate Judiciary Committee Subcommitee on Antitrust, Competition Policy and Consumer Rights will hold antitrust-related hearings on Google this Wednesday, September 21. The hearing is titled “The Power of Google, Serving Consumers or Threatening Competition?

How Consumers Interact with Brands on Facebook
According to recent studies, people interact with their favorite brands on Facebook more than any other social network. Read more details here.

SeomistakesAre you a search engine optimization (SEO) newbie? There’s so much information on the Internet about SEO that you may get confused when trying to distinguish the truth from the rumors. Let the experts tell you the real facts. Here are 4 common SEO mistakes to avoid from MarketingProfs.com.

Don’t assume social media is enough. Some business owners think that if they have an engaging social media campaign they don’t need SEO. Although Facebook and Twitter can bring in new customers and help build customer loyalty, without SEO you’re losing the opportunity to be seen by thousands of potential customers in your area via search engines like Google, Yahoo! and Bing.

Don’t build a Flash website. Although Flash looks cool and can be appealing to the eyes, it’s not SEO-friendly. In order for the search engines to know what’s on your page and see keywords, tags, etc. you need an HTML version of your website for it to read. If the search engines can’t read what’s on the page, there’s no point of having any content to begin with because no one will ever be able to find or view your site.

Don’t keyword stuff. Keyword stuffing is loading your content with keywords in an effort to appeal to the search engines. However, overloading your site with keywords does the opposite. It will hurt your ranking and also annoy visitor to your site because the awkward wording will likely be difficult to understand.

Don’t only focus on the approval of the search engines. Focus on pleasing your visitors too. Make sure you create a site that’s both SEO and user-friendly. Without SEO it may be hard for visitors to find your site. However, you need to remember that once they do, you want to make sure they have engaging and interesting content to read that encourages them to buy your product or service.

Avoid these 4 SEO mistakes and your business will be getting found on the search engines in no time. Local Splash can optimize your business information for search engines and more. Find out more about Local Splash’s service here.